Mobile Marketing

Mobile is the future and future is already here (Mobile Marketing)

 

Prices of Smart Phones are dropping and more people are using Smart Phones with Internet. This opens a whole new channel of marketing for your business called – Mobile Marketing.

Mobile is the future and future is already here.

People outside their offices and home are constantly attached with their mobile and you can use this trend to directly communicate with you potential customers – on their mobile phones.

Combine with a mobile enabled website & you have a new marketing channel to attract more customers.

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The Current Mobile Marketing Trends to Follow and Increase Your Business

Mobile has become the most important channel for marketers and businesses to tap into. In this Smartphone Age, almost everything is done via mobiles, such as blog reading, emails and even purchases. The Apps are also being developed by keeping in mind the business potential of mobile marketing. This tremendous growth of mobile apps and mobile usage has in turn opened a whole new world of mobile marketing for businesses. The day is not far when even the success and failure of a business will depend majorly on its mobile marketing strategy.

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Don’t start sweating if you and your business haven’t yet plunged into mobile marketing due to lack of knowledge, because here are some of the current mobile marketing trends to follow and thereby take your business to greater heights. Read on…

1) Mobile Security Tops the List

Till today, many data breaches have occurred around the world in numerable financial institutions and social networks. These breaches were carried out through various types of hacks. Also, with the increasing use of mobile and mobile apps, the risk of getting duped by cyber criminals has also increased tremendously.

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Hence, mobile security has started assuming more importance over user experience. This is because even a slightest of diligence in security can lead to huge loss in business, and eventually the loss of brand equity. There will also be a general push towards more security features for cloud-based services.

2) Mobile Responsive Is Sensible

The year 2018 is no doubt the year of mobile devices and smartphones and hence, businesses should now get serious about the creation of their mobile profile or mobile website or even mobile apps. If you don’t have a mobile friendly site, you will be missing out on the cake as more and more people are now using their smartphones to shop.

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Make sure that your mobile website or profile is at par with your desktop one and that it follows the same URL as well. This will benefit you on the search engine front too. If you fail in adhering to these requirements, you’ll start losing your online traffic sooner than later.

3) Smart Wearable Is The New Fashion

The thought of Wearable Tech has finally materialized. The Apple Watch and Samsung Gear are just some of the examples of Smart Wear. The business opportunities that these devices bring along with them is immense. This arrival of smart wearable devices is slowly but surely bringing back some business applications that had faded away into oblivion. Numerous B2B alliances have also sprung up thanks to these smart wear devices. What’s more, these devices are a fashion statement in themselves!!

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4) Mobile Payments Get Bigger

It is now known that Mobile payment has arrived. Even the Tech Giant Apple couldn’t resist itself from jumping onto the bandwagon of mobile payment, and thus recently introduced Apple Pay. People around the world are increasingly making purchases through their mobiles. Hence, mobile payment should now seriously be considered as the next big thing in mobile marketing and businesses should not stay behind in milking the advantages of mobile payments. This can be done only when they prepare themselves by adopting the technology that supports to-and-fro mobile payment. If you are able to do this, your sales will definitely increase rapidly.

Mobile Marketing
Mobile Marketing

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5) Social Media Apps for Building Business

Everyone today keeps checking their social media accounts constantly. Hence, you and your business need to be active on these social media platforms, especially Twitter and Facebook. This will create a personal relationship with your current consumers and also potential ones. You can also use the social media apps to promote your ad campaigns. Thus, always be active on as much social media platforms as possible because this will help you increase the awareness about your brand and business in people’s mind.

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6) Native Advertising Gets Thumbs Up

The type of advertising that is integrated within the platform on which it appears is called native advertising. According to mobile experts and advertisers, the native ads gel well with the mobile apps and its content, and this shields the users from advertising annoyance. Due to this, there are more conversions and engagement rates from mobile native ads for the mobile ad buyers.
So make sure that your business doesn’t fall behind in exploring this profitable world of mobile native ads.

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7) Mobile Loyalty Program

In order to build a strong relationship with your customers, you need to lure them to do business with you. This mainly includes offering them incentives, which in turn will surely boost your business. For this, you need to create a mobile loyalty program in which your customers should be the center of your focus. Keep giving those incentives in the form of discounts and other freebies. This program will motivate them to continue doing business with you for sure.

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8) Videos Too Go Mobile

Vast amount of video content is consumed on mobile every day. According to YouTube statistics, “About 40% of YouTube views are via mobile.” Video is a very strong mobile traffic driver as it is an effective and fun way of sharing information. And hence, businesses can’t lag behind if they want to leverage the advantage offered by mobile-based video marketing. If they start producing meaningful video content that has the potential of going viral, it can prove wonders for your business. Just ensure that the videos are short, captivating and of good quality. This is without doubt a sure-shot way for businesses to connect with their target audience.

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Thus, advanced mobile marketing is sure to play an important role in the evolution and success of business of any organization in the world. And hence, it’s high time that you start working on your mobile marketing strategies to help your business fly high!!

 

SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

 

SEO vs. AdWords? Which Works Better for Your Business?

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There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google AdWords are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.


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So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each works, and the benefits of both. There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or AdWords.

The answer greatly varies and depends on the nature of your business. Before anything else, let’s first define SEO and AdWords before so you get a better idea which would work better for your specific marketing.


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What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.


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SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using Meta descriptions.AdWords makes use of paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. AdWords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.


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If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.


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There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

AdWords is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads or you’re targeting anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.


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AdWords also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let AdWords create a list for you.


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A PPC ad solution like AdWords doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, AdWords can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

SEO vs. AdWords? Which Works Better for Your Business?
SEO vs. AdWords? Which Works Better for Your Business?

Why Won’t AdWords PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
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But can AdWords tools be used for SEO purposes?

AdWords comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-AdWords tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using AdWords.
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So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and AdWords can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes a while to get right. AdWords lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your message and targeting on the fly.
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Which One is better for you?
Now that you know the benefits of each, which one is better for you? Well, if you want fast leads, than AdWords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques. Having both marketing efforts may prove to be useful as long as you set your KPIs and continue to measure the success of each marketing efforts.


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Using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

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keyword optimization process

keyword optimization process

 

keyword optimization process

Whereas it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.

Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whereas there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.

If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.

Before see this video read bellow text in this tutorial you see some secret about keywords pattern

Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimize the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. If you achieve this then you’ll please both visitors to your site and Google.

These days, keyword optimization, due to keyword spamming in the past, has been reduced in importance. It’s purpose is only to tell Google that, for example, this page is about x, and you want them to include it in their search results when people search for x and variations of x. Lessening the importance of keywords is very different from disregarding them altogether though.

Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimize your website with keywords and then see your site rise to the top of the search results for those keywords. You still need to, at a minimum, create content based around your keywords that you want to be top of Google and to build links to your site to boost it’s trust and authority.

Still, whereas just using keywords correctly on your site isn’t enough to get you good rankings, if you poorly optimize your site for your target keywords, you rule out any chance of ranking highly for your chosen keywords. So, you need to get the balance right between optimizing and over-optimizing – i.e. using a keyword on a page but not using the exact same keyword, in as many different places as possible, and as many times as you can.

keyword optimization process
seo services san diego
keyword optimization process

These are the three issues to consider during the keyword optimization process:

  • Where to use keywords
  • How to vary keyword usage
  • How often to use keywords

Where to Use Keywords

There are 8 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords:

Page Title: The page title, also known as a title tag or title element, is written in the coding of the page, like this – <title>Mention Your Keywords Here</title>. The page title isn’t displayed on the page itself, but is shown in the search results and in the web browser. You definitely need to add your the keyword for a page here, but don’t just put the keyword and nothing else. At the very least, put your business’s name either before or after the keyword.

Url: The web address for the page (i.e. www.yoursite.co.uk/mention-your-keywords-here). This is a good place to add keywords as you can use them without needing to use them in a catchy or enticing way like with the page title or H1 tag. Using keywords in your url isn’t possible when trying to rank your homepage though.

H1 Tag: The main header tag for the page. This is normally the title at the top of a page that tells the reader what the page is about – like an article title in a magazine or newspaper. This should ideally grab the interest of visitors to your site, to make them want to read on, so you need to balance using your keyword with making it interesting.

Body Content: The main written text on a page, such as a product/service description or an article. You only need to mention the keyword once, though you can mention it more times if that happens naturally when you’re writing. You definitely don’t need to aim for any kind of keyword density (2%, 5%, etc.).

Site Navigation Link Text: The text that forms the links in your top navigation bar or sidebar. Using your target keyword in its exact form here can look spam, and can negatively affect the user experience, so normally you’ll have to use a shortened or alternate version of it.

In-Content Link Text: The text that forms the links on your pages that link to other pages on your site (e.g. this links to a page on this site about SEO for internal links). Mix up your usage, by sometimes linking up the exact keyword and sometimes linking up a partial sentence that the keyword is in. Always keep the user experience in mind with this.

Image Tag: The html code used to add an image to the page (i.e. <img src=”file-name-including-keyword.jpg” title=”Title of the image including the keyword” alt=”Description of the image including the keyword”>). This text won’t show up on a page, unless, for some reason, the image itself doesn’t load. If there are multiple images on a page, you can add variations of the keyword to each of them. Find more data Image optimization.

Meta Description: The snippet of text that gets displayed in the search results to describe the content of the page. Search engines don’t use this as part of their ranking algothrim, however, they do highlight/bold any keywords used here, which makes your site stand out more in the search results and seem more relevant.

Google no longer takes into account the meta keywords tag (i.e. <meta name=”keywords” content=”Keyword 1, Variation of Keyword 1″>), as it’s too easy to manipulate and spam. As they don’t pay attention to the tag, it makes no difference at all to your site’s rankings if you use it or not. Some sites still use it, some don’t. If anything, you’re better to not use it, as doing so makes it easier for competitors to pinpoint what exactly keywords you’re targeting.

How to Vary Keyword Usage

You can target multiple keywords on one page but, unless they’re very closely related, it can be difficult to do. The best approach is to have one main keyword target for each page, and then to also target variations of that keyword with that same page. Keyword variations will typically be the main keyword with one or more extra words (online, service, review, buy, cheap, London, Yorkshire, etc.) added.

If the only difference between keywords is the order of the words, a minor word (a, an, in, on, to, etc.) or plurality (s, ies, etc.), then you can target those keywords on the same page as multiple main keyword targets, as Google recognises each of those variations as being nearly the same, and will generally return pretty much the same set of search results for each of them.

So, if you wanted to rank a page on your site for ‘San Diego SEO service’, you could try and rank that same page for…

…by using variations of the main keyword in the keyword placement options listed above. For example, use….

Page Title: SEO services San Diego
H1 Tag: Best SEO services company San Diego
Body Content: If you need an affordable SEO Service in San Diego…
Image Tag: – John-San Diego- SEO Service
Meta Description: We are one of the best SEO Service in San Diego …

That would be preferable to using the main target keyword (i.e. ‘SEO services San Diego’) in the page title, h1 tag, body content, image tag and Meta description. As well as removing the risk of, and a penalty for, over-optimizing for ‘SEO services San Diego’, it improves your rankings for those keyword variations that you use. So, not only is it not necessary to use the exact keyword repeatedly, it’s actually more beneficial for you not to do so.

You also don’t only need to use keywords (main or variations) in their exact form or in isolation. You can, and again it’s beneficial to do so, use them as part of a phrase or use dividers, like dashes (-) or pipes (|). This can make your keyword usage look more natural to both visitors and search engines. Sticking with the ‘Birmingham Accountants’ example, you could do the following…

Page Title: “SEO services San Diego | Name Of Company” or “Name Of Company | SEO services | San Diego

H1 Tag: “We are one of the best SEO Service in San Diego” or “Name Of Company – best SEO Service San Diego”

How Often To Use Keywords

The page title is by far the most important place to add the keyword for a page, so make sure, at the very least, you use the keyword there. If you need to make it part of a phrase, change the order of the words, or add a divider or two, so as to make it look more professional or to target more keywords, then that’s fine – it won’t prevent you ranking 1st for that keyword.

In addition to using the keyword in the page title try to use it, or a variation of it, in at least 2 of these 3 places…

  • Url
  • H1 Tag
  • Body Content

…and at least 2 of these 5 places…

  • Site Navigation Link Text
  • In-Content Link Text
  • Image Tag
  • Meta Description

If you do that, then your keyword, or variations of it, will be in at least 5 of the 8 keyword placement options, and it should be clear to Google what keywords to rank that page for. You can safely use your keyword in all 8 places, however, if you do so, it’s essential that you use multiple variations of the keyword. If you list the exact keyword target (e.g. ‘SEO Service San Diego) in each of those 8 places, then you’re really risking an over-optimization penalty.

You don’t have to use a keyword, or variations of it, x amount of times to be able to rank a page for that keyword – there’s no magic number to aim for. What you should not do is let the quality or professionalism of a page suffer because you’re trying to force a keyword in a couple more times. You should always place the readability and usability of your site above keyword usage.

If, for whatever reason, you can only use a keyword in a couple of places on a page, that doesn’t necessarily mean that ranking well for that keyword is impossible – it just makes the process of ranking it a bit more difficult. You can still rank 1st in the search results for that keyword if you have better content and more high quality backlinks than your competitors.

 

 

Relaunch Website without Affecting SEO

Relaunch Your Website without Affecting SEO

 

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Relaunch Your Website without Affecting SEO(7 Steps)

 

Your company has a revamp is in order. A relaunch definitely involves changing the overall look and design of the site. Change is really necessary because Google constantly updates its algorithm and includes new ranking factors that are based on user friendliness, trustworthiness, and accuracy. Your website should adapt itself to the changing  web design trends so that the users find it easy to browse through it and responsive website.

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You’ve got to be very thorough about the entire process. Why? Well, you remember how hard it was to raise your Search Engine Optimization (SEO) ranking in the first place; all the time, effort, and money it took to build up link authority and rankings. You wouldn’t want all that to go to waste, right? Then, you need to devise a proper strategy before you relaunch your website. The goal should be a smooth transition. Below are 7 steps to make your site’s SEO bulletproof during the relaunch process.

  1. Crawl New URLs and Get 301 Redirects Right

You can’t rush moving your content to new URLs. You need to get your priorities straight and know what you need to move. Crawling your pages helps in this regard, but the process can be quite tricky, especially when you’ve got a lot of pages on your website or the site navigation is very complex. You should make sure the crawling is done right. How? Well, you need a good, reliable site crawl tool. You should also run a check of your externally linked pages to ensure that every single one is receiving link authority while moving your content.

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Keep an eye out for pages with more than one external link pointing to it. During the new URL-building process, you need to maintain link authority by ensuring each page gets redirected to the new corresponding URL.

Check all the URLs on your present website that drive organic traffic. Make sure that the new site has an equivalent page. You also have to implement a 301 redirect plan. This will prevent you from losing valuable link equity and traffic.

There are situations where you will have to redirect each page manually. This is a lot of work, especially if your website has hundreds or thousands of pages. However, if you make a spreadsheet noting where every current URL will redirect, it’ll prove handy in keeping track whether all the content was moved correctly or not. Your goal is to make sure the link authority of old URLs successfully transfers to the new URLs.

  1. Audit Your Website

SEO problems on your current website can carry over to the new URL if left unaddressed. A comprehensive audit is required to prevent such a thing from happening and to also provide insights into the redesign process, such as the mockups, staging site, content plan, etc. When you hire an SEO practitioner to audit your site in the initial stages of the relaunch, it ensures your site gets built correctly the first time around, thereby eliminating the need for last minute patch-ups and re-work tasks. An SEO audit is required both before and after the relaunch.

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This helps to determine that your SEO strategy is up-to-date and that you’re not missing out on any significant search engine traffic and customer attention.

  1. Use Meta Robots Tag

You need to ensure that Google doesn’t penalize your site for duplicate content or index the content you don’t want them to index just yet. “Noindex”-ing the pages on the development website works. This implies that you’re instructing the search engines not to include the pages in their search results database. You can do this by adding a Meta tag having the “no index” value set for every page. If you’re running WordPress, you can use the admin panel to do the same.

<meta name=”robots” content=”noindex, unfollow”>

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Relaunch Website without Affecting SEO
Relaunch Website without Affecting SEO
  1. Follow a Phased Approach

Rather than making a large switch at the same time, you could try moving a subdomain, a subcategory or subdirectory at the beginning. Once you validate that this works, you can move the rest in smaller chunks. This lowers the possibility of failure. Move a section, wait for Google to crawl it, and see how that works out. You can then move on to the next section.

  1. Update the Sitemap

This is an easy step, albeit one that a lot of people forget to make. You need to add new URLs to the XML sitemap. The old URLs must be phased out in time. Moreover, you should consider different XML sitemaps for separate content types. This helps keep everything organized. Make sure you add your sitemap location or index to both the Google Search Console and your robots .txt file, especially if the URL of your sitemaps are changing along with the relaunch.

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  1. Make Use of Email Subscription/Signup Service

The merits of capturing the email addresses of potential customers are visible once you relaunch your website. You never lose sight of your target audience and can use their email details not only to alert them about the relaunch but also to promote any new products or content. However, before the relaunch, make sure you consider exactly where and how you’re able to offer something to attain permission for creating an email list.

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One way to build a good list is to provide customers offering their email exclusive access to content pieces, videos, whitepapers, services, etc. Emails can also be collected from comment registration, an RSS subscription, or a regular email newsletter.

  1. Make Sure Your Social Accounts are Connected

You should always add the relaunched site to your social account as a reference point. If not, make sure you carefully visit each of your social profiles and ensure they link back to the relaunched website. This provides an opportunity for leveraging your current online participation and branding to help direct traffic to your new site.

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Website relaunches are common, and sometimes necessary. Relaunches help your site deliver the finest user experience, and enable your businesses to maintain their relevance and update branding, among other things. Relaunching doesn’t mean you hit the ‘Reset’ button on your existing success. Just make sure your SEO does not get affected, and enjoy the success of your relaunch.

 

Improve Your Local SEO

Improve Your Local SEO

 

10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

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Local search engine optimization is always going to produce results, and with more consumers armed with smartphones these days it has become extremely important that a local business has a strong local search presence. Smart Clouds have put together a 10 local SEO tips to help improve your website ranking in local search results.

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  1. Create Your Local Listing Pages

There is nothing tricky about this step. You will want to claim your local listings on Google+, Bing Place, Facebook, LinkedIn and other popular business listing directories. After completing your profile you will have to verify you are indeed the owner of the business listing, and each one has a different verification method. Some will just verify your email address and some will send you a pin code in the mail that you will then have to enter in order to complete the verification and some business can create own page on TripAdvisor.

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Aside from the “big 3” there are additional local listings that you should make sure to include, such as YP.com, Yelp, foursquare, and industry specific business directories. It is important that you fully complete each profile using accurate and consistent information across all of your local listings.

  1. Get Started Blogging

Creating a blog on your website and updating it on a regular basis is a great way to increase your local search visibility. Your blog will allow you to create content that targets local keywords and search terms related to your business.

Blogging provides a great SEO benefit, but it also gives your website visitors information to read every time they visit your website. The longer you can keep them on your site, the better chance you have of converting them into a lead or sale. Make sure to share your blog content on your social media profiles, further expanding your reach. Blogging can really boost your local search reach, so make sure to include it in your marketing effort.

  1. Make Sure Your Website is Optimized

Your on-page optimization is very important when it comes to being found in local search. Several businesses can rank on top if they just have solid on-page optimization, so it is very important that you take the time to properly optimize all of your on-page factors before you even begin to think about link building or citation building.

  1. Ensure That Your Website is Mobile & Tablet Friendly

If your website is not responsive then you are already at a major disadvantage in terms of local search. With so many local searches being performed on mobile and tablet devices it is crucial that your website offers a pleasant experience to those that are visiting it from one of these devices.

You can check your website with google Mobile Friendly Test if your website isn’t friendly ask from our team to improve your website.

When someone visits your website on a mobile device and they have a hard time navigating it what do you think they will do? They will simply leave and find a site that is optimized for their device.

The small investment required to transform your website into a responsive design is well worth it. Mobile traffic continues to increase and there is no sign of it slowing down.

 Improve Your Local SEO
Your Local SEO
  1. Encourage Your Customers to Leave Reviews

Having positive reviews online build trust and credibility, something that future customers actively look for. It is important that you gather local business reviews the right way, and not offer incentives or force reviews. Rather than bribing customers, simply present them with a list of review websites and let them know that you would love to hear their feedback.

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There is no need to over think this. You will find that most customers will be more than happy to provide their feedback if they are simply asked. You can create a page on your website that displays all of the review options or you can send out an email to your customers asking for feedback.

  1. Keep NAP Information Consistent

When you are creating business listings it is important that you are maintaining consistency when it comes to your NAP (business name, address, and phone number). It should appear on all directory listings exactly as it appears on your website.

  1. Pick Smart Social Media Platforms Based on Your Customers

Social media is a mandatory part of your local search marketing effort, but it is counterproductive to attempt to be active on every social media platform. You want to identify the outlets that your target audience is active on.

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For example, a craft store would want to be active on Pinterest, but a local accountant would not benefit by being active on that social media platform. Once you have identified the proper social media platforms to be active on you will need to create a publication schedule. You will want to share your blog posts on social media, but you will also want to engage with your audience a few times daily.

  1. Use Visual Content

Consumers respond much better to visual content, so use videos, infographics, and images as much as possible in your website content. This helps your visitors stay on your website longer, increasing the chance of them turning into a lead or sale.

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Compelling content that is packed with useful images or an infographic also helps your website attract inbound links from other websites that link to your content. High quality authority websites aren’t going to link to thin content that provides little to no value. Focus on improving the user experience and you will earn more links, helping your local SEO effort.

  1. User Experience is Key

Fancy graphics, animation, and outrageous features are not going to help your website perform well in local search. You need to focus on user experience first, making sure that everyone who lands on your website can easily navigate and locate your content and calls-to-action. Top rankings and all of the traffic in the world won’t do your business any good if your visitors leave right away out of frustration.

A clean design and simple navigation is key. The goal of every website is to create an action. This could be a physical location visit, a phone call, a contact or form request being filled out, or a purchase being made directly on the website. Make it as simple as possible for your visitors to complete your desired actions.

  1. Constantly Test & Optimize

The previous nine tips that we have just discussed need to be constantly addressed. To dominate your local market you need to always be one step ahead of the competition. There is always room for improvement, so don’t be afraid to test and make changes. You would be surprised at how the smallest change can often result in the biggest change.

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If you learn anything from this article share with your friend on your social network or put a comment under it.

 

Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

 

Why Optimize LinkedIn and SlideShare?

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LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.

Ready to put LinkedIn and SlideShare to work for you? Let’s get started.

Identify Target Keywords and Phrases

Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.

One tool you can use to identify SEO keywords is Google’s Keyword Planner. To begin, log into your Google AdWords account, click on Tools and choose Keyword Planner from the drop-down menu.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include your keywords in the Title, Description and Tags sections.

Then choose the option to Search for New Keyword and Ad Group IdeasClick on the Get Ideas button to adjust the settings.

After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.

#1: Optimize Your LinkedIn Company Page

Here are some ways to optimize your LinkedIn company page for search engines:

At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*)Limit text to roughly 100 characters with spaces and symbols.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? List important keywords and phrases at the beginning of the description field.

Next, draft an engaging company description and use your keywords and phrases throughout the descriptionAvoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.

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Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare?Include your top 10 to 15 keywords in the Specialties section.

To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include SEO keywords in your status updates.

#2: Optimize Your LinkedIn Showcase Pages

LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.

Here’s how to make showcase pages work for you:

Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.

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Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.

When posting relevant status updates, include target SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? On your showcase page, use target keywords in your description and updates, and include a link to your website.

A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.

#3: Optimize Posts to LinkedIn Groups

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Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.

Here’s how to get the most SEO juice out of your group postings:

Always abide by group rules so posts don’t end up in the Pending Review section.

Include a target SEO keyword in the title and description fields of the group posting.

Use keywords in your Group updates.

Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.

Conclusion

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As with all SEO activities, getting your LinkedIn assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!

 

Off Page SEO – Infograph

 

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this infographic show to you how can improve your site SEO and get more viewer .  SEO services San Diego Suggested to you do this jobs to get best result in SEO.

Off Page factors:

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

Site factors:

There are certain site wide factors that can affect your sites search visibility as well:

Off Page SEO
Off Page SEO
website usability

website usability

 


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What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?

Most people focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect search engine ranking.

Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…


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Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.

Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of website usability that impact SEO, how to improve website usability to boost SEO ranking and what to do when there seems to be conflict between usability and SEO “best practice.”

What is website usability?

Website usability encompasses many elements of website design, most of which are also tied to conversion.


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Here are a few that can affect search engine ranking:

  • Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire, or contact the company for customer service?
  • Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
  • Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
  • Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
  • Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.

 

website usability
website usability

 

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Why is Website Usability Important?

The main reason that usability is so important is because there are so many similar websites that people will go to the next site if the first one they visit is not usable. You can have the most beautiful website in the world, but people will leave immediately if they are unable to figure out how to navigate your site quickly.

Usability testing is used to test all forms of interactions that humans have with devices (Image credit – Mediamatic)


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As stated in the article Why Web Site Usability is Important for a Company, on the web, companies entirely rely on their web presence in order to achieve their online goals. Similarly, a user of a company’s web site will formulate a judgement about that company that is strongly correlated with the way they perceive its web site. Furthermore, usable websites increase user satisfaction whereas web sites which violate usability conventions confuse users and result in a loss of revenue for the companies behind them. This is because improving usability is a great way to encourage users to visit your site instead of the sites that belong to your competitors and is often an approach that keeps customers coming back to your site again and again. Indeed, high-quality websites that are easy to use bring in customers and give a particular site a competitive edge over the competition.

What is Usability Testing?


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Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. Someone else observes and listens to the person who is performing the tasks while taking notes. Watching someone perform common tasks on a website is a great way to test whether the site is usable because you will immediately be able to see whether they are able to perform the tasks and any difficulties they have while doing so.

The result of usability testing using an eye tracking device indicates where the user has looked and the length of time he/she stared (Image credit – User Vision)


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There are 3 main categories of usability testing:

  • Explorative:Used early in product development to assess the effectiveness and usability of a preliminary design or prototype, as well as users’ thought processes and conceptual understanding.
  • Assessment:Used midway in product development or as an overall usability test for technology evaluation. Evaluates real-time trials of the technology to determine the satisfaction, effectiveness, and overall usability.
  • Comparative:Compares two or more instructional technology products or designs and distinguishes the strengths and weaknesses of each.

 

Tag Assistant Recordings

About Tag Assistant Recordings

 

About Tag Assistant Recordings

Google Academy

Validate your website and Analytics configuration instantly.

If you couldn’t Implementation this article don’t worry Smart Clouds do all of thing to your website, Google Tag Assistant Recordings is an instant validation, diagnosis, and data troubleshooting tool. Google Tag Assistant Recordings lets you quickly validate your website and analyze your Analytics implementation. By recording a critical user flow, you can find and correct problems that, left unaddressed, can lead to inaccurate or corrupted data in your Analytics properties and views. Google Tag Assistant Recordings can also be used to review your tags across other Google products, such as AdWords, DoubleClick and Tag Manager.

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The problem of bad data

Bad data in your web analytics solution can impact your business negatively in a number of ways. For starters, there’s the time, effort, and expense required to discover, diagnose and fix data issues. It may be difficult to separate the good data from the bad, especially for high-volume sites. Actions based on wrong assumptions are likely to be ineffectual, if not actually counter-productive. And you may miss opportunities that would have been apparent if your original data was valid.

Analytics currently performs regular automated diagnostics on your properties. These diagnostics are certainly helpful but are subject to certain limitations, such as:

  • Diagnostics can only be applied to the data you’ve already collected, so any corrupted or bad data is already part of your account.
  • Diagnostics can’t crawl pages that are protected by authentication or login walls, or that are part of dynamic page flows, such as an ecommerce checkout process.
  • Diagnostics does not understand the structure of your site or the way your users can flow between pages.
  • Diagnostics can’t tell you if a problem has been fixed until more data has been collected and processed. By which time, you might have collected yet more bad data if the fix didn’t work.
Tag Assistant Recordings
Tag Assistant Recordings

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How Google Tag Assistant Recordings works

Google Tag Assistant Recordings is part of the Google Tag Assistant extension for the Chrome browser. When Google Tag Assistant Recordings is active, you can record the tags, events and interactions for any arbitrary series of pages or sites you visit. Google Tag Assistant Recordings can be used to record all the pages that make up a complete user flow, even if part of the flow doesn’t occur on your primary domain.

For example, a typical user flow might start with a user searching the web for your product, then clicking a resulting paid ad or organic (unpaid) link that takes that user to your site. The user may browse your product catalog, add an item to a shopping cart (which might be hosted on a different domain), review their order, provide shipping and payment information, click a Submit Order button, and finally, return to your site’s Thank You page, where you record a Goal completion.

With Google Tag Assistant Recordings enabled, each of these pages is part of the recording, even those that are not part of your site or that are constructed dynamically (such as the shopping carts Review Order page). For each page in the flow, Google Tag Assistant Recordings conducts a number of tests and gathers information on the results, which it will report to you when the recording is finished. Google Tag Assistant Recordings reports only include the data collected by your own flow; they won’t be cluttered with information from other users’ activities.

You can save a recording and reanalyze it later. This means you can make changes to your Analytics account configuration and see the effects of those changes by rerunning the recording against the new configuration. There’s no need to repeat the recording steps. This allows you to validate and refine your configuration in real-time.

Note: when reanalyzing a recording, the hits in that recording are not sent to Analytics, so your data is not impacted as you troubleshoot and refine your configuration.

Google Tag Assistant Recordings can also review your tags across other Google products and non-Google sites.

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Google Tag Assistant Recordings reports

Google Tag Assistant Recordings provides two detailed reports:

The Tag Assistant report

The Tag Assistant report shows all the tags that fired on all the pages you visited during the recording session. This includes Google tags, for example, Analytics tracking codes, Google Tag Manager tags, and DoubleClick Remarketing tags, as well as third-party (non-Google) tags that may contain or manage Google tags.

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The Analytics report

The Analytics report shows how your recorded data would look when processed by your current Analytics configurations. You can select from amongst all your properties and views to verify your web site and Analytics implementation. You can make changes to your Analytics configuration and easily reanalyze your recordings to test and refine that implementation.

Who should use Google Tag Assistant Recordings

Google Tag Assistant Recordings was designed with two key audiences in mind:

Marketers – anyone making decisions based on Analytics data. Marketers can use Google Tag Assistant Recordings to quickly validate that their site and Analytics configuration are working well together.

Developers – anyone actually building web products and implementing Analytics or other tags. Developers can get detailed information on how the tags they’ve implemented behave so that they can validate their products and troubleshoot problems.

Prerequisites for using Google Tag Assistant Recordings

Currently, Google Tag Assistant Recordings is only available as part of the Google Tag Assistant Chrome browser extension.

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Limitations of Google Tag Assistant Recordings

  • Unsaved recordings are temporary; they are stored until you close your browser window or start a new recording.
  • Saving a recording only preserves the Analytics portion of the recording; the Google Tag Assistant portion and associated report is not saved. You can print your reports to PDF if you wish to preserve them.
  • Google Tag Assistant Recordings is currently available in English only.

Privacy

Sessions recorded by Google Tag Assistant Recordings are private. Your online activity is not stored or tracked by the extension (beyond the hit traffic that is sent to Analytics as part of the analysis).

Also note that Chrome extensions are automatically configured not to run in Incognito tabs. You can configure them to run in Incognito windows from the Chrome Extensions page.

Learn more about managing Chrome extensions.

Learn more about Incognito browsing.

Related resources

 

international targeting

What is international targeting?

 

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What is international targeting?

Google Academy

If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. To ensure that your content reaches the correct audience, you will use two general mechanisms:

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  • URL-level targeting
    You can use three implementation mechanisms for this:

    1. Page-level markup
      Use the <link rel=”alternate” hreflang=”x” href=”alternateURL“> tag in the <head> section of your pages to list alternate language versions for each page.  Each page should provide a hreflang tag that links to all other language variants of itself, as well as a tag that refers back to itself.  For more granular targeting, you can use the hreflang attribute to indicate language and country combinations (e.g. en-ie, en-ca, en-us). Read more about the hreflang tag in our Content guidelines section.
    2. Sitemaps
      You can use sitemaps to submit language and regional alternates for your pages.  Read more aboutusing a sitemap to indicate alternate language pages in our Content guidelines section.
    3. HTTP headers
      If you publish non-HTML files (like PDFs), you can use an HTTP header to indicate a different language version of a URL.

 

 

  • Site-wide targeting
    In addition making sure your site URLs map to alternate language variants, you will also likely use geographic-specific domains or configure your entire site structure to deliver content to a specific geographic and language preference.  To learn more, read the best practices as explained in Multi-regional and multilingual sites in our Content guidelines.

 

Once you have configured multi-language or multi-regional sites and pages, you can use two sections in the International targeting pages to keep your international presence healthy:

  1. The Language section—this helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.
  2. The Countrysection—you can use this tool to set a site-wide country target for your entire site, if necessary.

In continue with SEO services San Diego you learn how can set language in international targeting.

international targeting
international targeting

Language targeting

Monitor hreflang tags across your sites

 

The Language section of the International Targeting page provides a bird’s eye view on errors from hreflang links throughout your site. When you set up hreflang tags, Google finds them on your site and eventually crawls the corresponding URLs referred to by the tags, reporting errors on the originating pages and missing return links on the destination pages once they are crawled this is a normal tag that SEO services San Diego use for the customer. This helps you maintain a healthy international presence so that search results for your visitors display the language and country variant you want them to see. For example, if you manage three international sites and you want to monitor errors for the Spanish site, you’d choose the Spanish version from the site selector (e.g. www.example.es) to see all language variants for that site with return errors.

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This page displays two common errors in multi-regional sites:

  • Missing return tags from alternate language codes
    For every language code and alternate URL you indicate with anhreflang tag, Google ensures that the alternate page has a return tag that links back to the page on your site.
  • Unknown language codes
    Google shows when you use an incorrect or unknown language code in yourhreflang

The report graph

You can mouse over the lines in the graph to see the total hreflang tags Google found on the selected site (blue line) and the number of hreflang tags that suffer from errors (red line).

No return tags

This error is the most common error for international sites. For each language code you provide, the table lists a total count of alternate pages that have no return tag linking back to the selected site. The table aggregates missing return tag by implementation and locale:

  • Page-level— the total number of hreflang errors by language in the <head> section of your pages.
  • Sitemap— the total number of hreflang errors found in your sitemap.
  • HTTP headers— the total number of hreflang errors for alternate files provided in your HTTP header configuration.

You can click on an error to inspect details for that locale.  For page-level tags, the detail report shows a maximum of 1,000 URLs on your site, paired with the alternate-language page that’s missing a return tag to its mate.  For sitemap details, the report lists the sitemap that indicates the URL pairing and the alternate URL that has no return link.  For HTTP headers, the detail page indicates the configuration and alternate URL with no return link. As with page-level errors, the detail page shows a maximum of 1,000 URLs with missing return tags.

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Unknown language code

For unknown language (and optional country) codes that you have indicated in your site, the table displays the locale followed by unknown language code.  As with the no return tag error, you can drill down to see URL-level details and total counts of unknown language codes for that specific locale.

International Targeting

International targeting

Target your search results to a specific country

Google Search returns the most relevant and useful sites for a user. Because of this, search results can differ between a user in Ireland and a user in France.

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If your site has a generic top-level domain, such as .com or .org, you can help us determine which countries are most important to you. If your site has a country-coded top-level domain (such as .ie or .fr) it is already associated with a geographic region (in this example, Ireland or France). If you use a country-coded domain, you won’t be able to specify a geographic location. You can specify a target country in the International Targeting report.

 

OPEN THE INTERNATIONAL TARGETING REPORT

Set a country target

  1. On the International Targeting report, click the Country
  2. Check the Geographic target checkbox and choose your country target. If you want to ensure that your site is not associated with any country or region, select Unlisted in the drop-down list.

This setting is only for geographic data. If you’re targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don’t use this tool to set France as a geographic target. A good example of where it would be useful is for a restaurant website: if the restaurant is in Canada, it’s probably not of interest to folks in France. But if your content is in French and is of interest to people in multiple countries/regions, it’s probably better not to restrict it.

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How do we determine location without Search Console?

If no information is entered in Search Console, Google relies largely on the site’s country domain (such as .ca, .de). If you use an international domain (.com, .org, .eu), we’ll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google My Business. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Search Console to tell us which country your site should be associated with.

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More about domain determination

Generic top-level domains (gTLDs) are domains that aren’t associated with specific locations. If your site has a generic top-level domain such as .com, .org, or any of the domains listed below, and wants to target users in a particular geographic location, you should set a country target.

Google treats the following as gTLDs that can be geotargeted in Search Console:

  • Generic Top Level Domains (gTLDs): Unless a top level domain is registered as a country code top level domain(ccTLD) with ICANN, Google will treat any TLD that resolves through the IANA DNS root zone as a gTLD.
  • Generic regional top-level domains: Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org):
    • .eu
    • .asia
  • Generic Country Code Top Level Domains (ccTLDs): Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we’ve found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (this list may change over time).
    • .ad
    • .as
    • .bz
    • .cc
    • .cd
    • .co
    • .dj
    • .fm
    • .io
    • .la
    • .me
    • .ms
    • .nu
    • .sc
    • .sr
    • .su
    • .tv
    • .tk
    • .ws