SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

  http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google AdWords are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each works, and the benefits of both. There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or AdWords.

The answer greatly varies and depends on the nature of your business. Before anything else, let’s first define SEO and AdWords before so you get a better idea which would work better for your specific marketing.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using Meta descriptions.AdWords makes use of paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. AdWords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

AdWords is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads or you’re targeting anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

AdWords also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let AdWords create a list for you.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

A PPC ad solution like AdWords doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, AdWords can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

SEO vs. AdWords? Which Works Better for Your Business?
SEO vs. AdWords? Which Works Better for Your Business?

Why Won’t AdWords PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

But can AdWords tools be used for SEO purposes?

AdWords comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-AdWords tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using AdWords.
http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and AdWords can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes a while to get right. AdWords lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your message and targeting on the fly.
http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

Which One is better for you?
Now that you know the benefits of each, which one is better for you? Well, if you want fast leads, than AdWords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques. Having both marketing efforts may prove to be useful as long as you set your KPIs and continue to measure the success of each marketing efforts.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

Using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

https://adwords.google.com/home/resources/seo-vs-ppc.html

How much is this useful?
Improve Your Local SEO

Improve Your Local SEO

10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

 

Local search engine optimization is always going to produce results, and with more consumers armed with smartphones these days it has become extremely important that a local business has a strong local search presence. Smart Clouds have put together a 10 local SEO tips to help improve your website ranking in local search results.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

 

  1. Create Your Local Listing Pages

There is nothing tricky about this step. You will want to claim your local listings on Google+, Bing Place, Facebook, LinkedIn and other popular business listing directories. After completing your profile you will have to verify you are indeed the owner of the business listing, and each one has a different verification method. Some will just verify your email address and some will send you a pin code in the mail that you will then have to enter in order to complete the verification and some business can create own page on TripAdvisor.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

 

Aside from the “big 3” there are additional local listings that you should make sure to include, such as YP.com, Yelp, foursquare, and industry specific business directories. It is important that you fully complete each profile using accurate and consistent information across all of your local listings.

  1. Get Started Blogging

Creating a blog on your website and updating it on a regular basis is a great way to increase your local search visibility. Your blog will allow you to create content that targets local keywords and search terms related to your business.

Blogging provides a great SEO benefit, but it also gives your website visitors information to read every time they visit your website. The longer you can keep them on your site, the better chance you have of converting them into a lead or sale. Make sure to share your blog content on your social media profiles, further expanding your reach. Blogging can really boost your local search reach, so make sure to include it in your marketing effort.

  1. Make Sure Your Website is Optimized

Your on-page optimization is very important when it comes to being found in local search. Several businesses can rank on top if they just have solid on-page optimization, so it is very important that you take the time to properly optimize all of your on-page factors before you even begin to think about link building or citation building.

  1. Ensure That Your Website is Mobile & Tablet Friendly

If your website is not responsive then you are already at a major disadvantage in terms of local search. With so many local searches being performed on mobile and tablet devices it is crucial that your website offers a pleasant experience to those that are visiting it from one of these devices.

You can check your website with google Mobile Friendly Test if your website isn’t friendly ask from our team to improve your website.

When someone visits your website on a mobile device and they have a hard time navigating it what do you think they will do? They will simply leave and find a site that is optimized for their device.

The small investment required to transform your website into a responsive design is well worth it. Mobile traffic continues to increase and there is no sign of it slowing down.

 Improve Your Local SEO
Your Local SEO
  1. Encourage Your Customers to Leave Reviews

Having positive reviews online build trust and credibility, something that future customers actively look for. It is important that you gather local business reviews the right way, and not offer incentives or force reviews. Rather than bribing customers, simply present them with a list of review websites and let them know that you would love to hear their feedback.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

 

There is no need to over think this. You will find that most customers will be more than happy to provide their feedback if they are simply asked. You can create a page on your website that displays all of the review options or you can send out an email to your customers asking for feedback.

  1. Keep NAP Information Consistent

When you are creating business listings it is important that you are maintaining consistency when it comes to your NAP (business name, address, and phone number). It should appear on all directory listings exactly as it appears on your website.

  1. Pick Smart Social Media Platforms Based on Your Customers

Social media is a mandatory part of your local search marketing effort, but it is counterproductive to attempt to be active on every social media platform. You want to identify the outlets that your target audience is active on.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

For example, a craft store would want to be active on Pinterest, but a local accountant would not benefit by being active on that social media platform. Once you have identified the proper social media platforms to be active on you will need to create a publication schedule. You will want to share your blog posts on social media, but you will also want to engage with your audience a few times daily.

  1. Use Visual Content

Consumers respond much better to visual content, so use videos, infographics, and images as much as possible in your website content. This helps your visitors stay on your website longer, increasing the chance of them turning into a lead or sale.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

Compelling content that is packed with useful images or an infographic also helps your website attract inbound links from other websites that link to your content. High quality authority websites aren’t going to link to thin content that provides little to no value. Focus on improving the user experience and you will earn more links, helping your local SEO effort.

  1. User Experience is Key

Fancy graphics, animation, and outrageous features are not going to help your website perform well in local search. You need to focus on user experience first, making sure that everyone who lands on your website can easily navigate and locate your content and calls-to-action. Top rankings and all of the traffic in the world won’t do your business any good if your visitors leave right away out of frustration.

A clean design and simple navigation is key. The goal of every website is to create an action. This could be a physical location visit, a phone call, a contact or form request being filled out, or a purchase being made directly on the website. Make it as simple as possible for your visitors to complete your desired actions.

  1. Constantly Test & Optimize

The previous nine tips that we have just discussed need to be constantly addressed. To dominate your local market you need to always be one step ahead of the competition. There is always room for improvement, so don’t be afraid to test and make changes. You would be surprised at how the smallest change can often result in the biggest change.

http://smartclouds.co/  +1(619) 800-3614  SEO services San Diego 

 

If you learn anything from this article share with your friend on your social network or put a comment under it.

 

How much is this useful?
Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego 

LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.

Ready to put LinkedIn and SlideShare to work for you? Let’s get started.

Identify Target Keywords and Phrases

Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.

One tool you can use to identify SEO keywords is Google’s Keyword Planner. To begin, log into your Google AdWords account, click on Tools and choose Keyword Planner from the drop-down menu.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include your keywords in the Title, Description and Tags sections.

Then choose the option to Search for New Keyword and Ad Group IdeasClick on the Get Ideas button to adjust the settings.

After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.

#1: Optimize Your LinkedIn Company Page

Here are some ways to optimize your LinkedIn company page for search engines:

At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*)Limit text to roughly 100 characters with spaces and symbols.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? List important keywords and phrases at the beginning of the description field.

Next, draft an engaging company description and use your keywords and phrases throughout the descriptionAvoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego

Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare?Include your top 10 to 15 keywords in the Specialties section.

To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include SEO keywords in your status updates.

#2: Optimize Your LinkedIn Showcase Pages

LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.

Here’s how to make showcase pages work for you:

Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego

Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.

When posting relevant status updates, include target SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? On your showcase page, use target keywords in your description and updates, and include a link to your website.

A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.

#3: Optimize Posts to LinkedIn Groups

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego

Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.

Here’s how to get the most SEO juice out of your group postings:

Always abide by group rules so posts don’t end up in the Pending Review section.

Include a target SEO keyword in the title and description fields of the group posting.

Use keywords in your Group updates.

Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.

Conclusion

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego

As with all SEO activities, getting your LinkedIn assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!

 

How much is this useful?

Off Page SEO – Infograph

http://smartclouds.co/ +1(619) 800-3614 Off Page SEO

this infographic show to you how can improve your site SEO and get more viewer .  SEO services San Diego Suggested to you do this jobs to get best result in SEO.

Off Page factors:

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

Site factors:

There are certain site wide factors that can affect your sites search visibility as well:

Off Page SEO
Off Page SEO
How much is this useful?