SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

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There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google AdWords are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.


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So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each works, and the benefits of both. There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or AdWords.

The answer greatly varies and depends on the nature of your business. Before anything else, let’s first define SEO and AdWords before so you get a better idea which would work better for your specific marketing.


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 +1(619) 800-3614  SEO services San Diego

What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.


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SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using Meta descriptions.AdWords makes use of paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. AdWords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.


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 +1(619) 800-3614  SEO services San Diego

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.


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 +1(619) 800-3614  SEO services San Diego

There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

AdWords is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads or you’re targeting anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.


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 +1(619) 800-3614  SEO services San Diego

AdWords also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let AdWords create a list for you.


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 +1(619) 800-3614  SEO services San Diego

A PPC ad solution like AdWords doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, AdWords can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

SEO vs. AdWords? Which Works Better for Your Business?
SEO vs. AdWords? Which Works Better for Your Business?

Why Won’t AdWords PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
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 +1(619) 800-3614  SEO services San Diego

But can AdWords tools be used for SEO purposes?

AdWords comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-AdWords tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using AdWords.
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So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and AdWords can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes a while to get right. AdWords lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your message and targeting on the fly.
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 +1(619) 800-3614  SEO services San Diego

Which One is better for you?
Now that you know the benefits of each, which one is better for you? Well, if you want fast leads, than AdWords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques. Having both marketing efforts may prove to be useful as long as you set your KPIs and continue to measure the success of each marketing efforts.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

Using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

https://adwords.google.com/home/resources/seo-vs-ppc.html

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Tag Assistant Recordings

About Tag Assistant Recordings

About Tag Assistant Recordings

Google Academy

Validate your website and Analytics configuration instantly.

If you couldn’t Implementation this article don’t worry Smart Clouds do all of thing to your website, Google Tag Assistant Recordings is an instant validation, diagnosis, and data troubleshooting tool. Google Tag Assistant Recordings lets you quickly validate your website and analyze your Analytics implementation. By recording a critical user flow, you can find and correct problems that, left unaddressed, can lead to inaccurate or corrupted data in your Analytics properties and views. Google Tag Assistant Recordings can also be used to review your tags across other Google products, such as AdWords, DoubleClick and Tag Manager.

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The problem of bad data

Bad data in your web analytics solution can impact your business negatively in a number of ways. For starters, there’s the time, effort, and expense required to discover, diagnose and fix data issues. It may be difficult to separate the good data from the bad, especially for high-volume sites. Actions based on wrong assumptions are likely to be ineffectual, if not actually counter-productive. And you may miss opportunities that would have been apparent if your original data was valid.

Analytics currently performs regular automated diagnostics on your properties. These diagnostics are certainly helpful but are subject to certain limitations, such as:

  • Diagnostics can only be applied to the data you’ve already collected, so any corrupted or bad data is already part of your account.
  • Diagnostics can’t crawl pages that are protected by authentication or login walls, or that are part of dynamic page flows, such as an ecommerce checkout process.
  • Diagnostics does not understand the structure of your site or the way your users can flow between pages.
  • Diagnostics can’t tell you if a problem has been fixed until more data has been collected and processed. By which time, you might have collected yet more bad data if the fix didn’t work.
Tag Assistant Recordings
Tag Assistant Recordings

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How Google Tag Assistant Recordings works

Google Tag Assistant Recordings is part of the Google Tag Assistant extension for the Chrome browser. When Google Tag Assistant Recordings is active, you can record the tags, events and interactions for any arbitrary series of pages or sites you visit. Google Tag Assistant Recordings can be used to record all the pages that make up a complete user flow, even if part of the flow doesn’t occur on your primary domain.

For example, a typical user flow might start with a user searching the web for your product, then clicking a resulting paid ad or organic (unpaid) link that takes that user to your site. The user may browse your product catalog, add an item to a shopping cart (which might be hosted on a different domain), review their order, provide shipping and payment information, click a Submit Order button, and finally, return to your site’s Thank You page, where you record a Goal completion.

With Google Tag Assistant Recordings enabled, each of these pages is part of the recording, even those that are not part of your site or that are constructed dynamically (such as the shopping carts Review Order page). For each page in the flow, Google Tag Assistant Recordings conducts a number of tests and gathers information on the results, which it will report to you when the recording is finished. Google Tag Assistant Recordings reports only include the data collected by your own flow; they won’t be cluttered with information from other users’ activities.

You can save a recording and reanalyze it later. This means you can make changes to your Analytics account configuration and see the effects of those changes by rerunning the recording against the new configuration. There’s no need to repeat the recording steps. This allows you to validate and refine your configuration in real-time.

Note: when reanalyzing a recording, the hits in that recording are not sent to Analytics, so your data is not impacted as you troubleshoot and refine your configuration.

Google Tag Assistant Recordings can also review your tags across other Google products and non-Google sites.

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Google Tag Assistant Recordings reports

Google Tag Assistant Recordings provides two detailed reports:

The Tag Assistant report

The Tag Assistant report shows all the tags that fired on all the pages you visited during the recording session. This includes Google tags, for example, Analytics tracking codes, Google Tag Manager tags, and DoubleClick Remarketing tags, as well as third-party (non-Google) tags that may contain or manage Google tags.

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The Analytics report

The Analytics report shows how your recorded data would look when processed by your current Analytics configurations. You can select from amongst all your properties and views to verify your web site and Analytics implementation. You can make changes to your Analytics configuration and easily reanalyze your recordings to test and refine that implementation.

Who should use Google Tag Assistant Recordings

Google Tag Assistant Recordings was designed with two key audiences in mind:

Marketers – anyone making decisions based on Analytics data. Marketers can use Google Tag Assistant Recordings to quickly validate that their site and Analytics configuration are working well together.

Developers – anyone actually building web products and implementing Analytics or other tags. Developers can get detailed information on how the tags they’ve implemented behave so that they can validate their products and troubleshoot problems.

Prerequisites for using Google Tag Assistant Recordings

Currently, Google Tag Assistant Recordings is only available as part of the Google Tag Assistant Chrome browser extension.

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Limitations of Google Tag Assistant Recordings

  • Unsaved recordings are temporary; they are stored until you close your browser window or start a new recording.
  • Saving a recording only preserves the Analytics portion of the recording; the Google Tag Assistant portion and associated report is not saved. You can print your reports to PDF if you wish to preserve them.
  • Google Tag Assistant Recordings is currently available in English only.

Privacy

Sessions recorded by Google Tag Assistant Recordings are private. Your online activity is not stored or tracked by the extension (beyond the hit traffic that is sent to Analytics as part of the analysis).

Also note that Chrome extensions are automatically configured not to run in Incognito tabs. You can configure them to run in Incognito windows from the Chrome Extensions page.

Learn more about managing Chrome extensions.

Learn more about Incognito browsing.

Related resources

 

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