Mobile Marketing

Mobile is the future and future is already here (Mobile Marketing)

Prices of Smart Phones are dropping and more people are using Smart Phones with Internet. This opens a whole new channel of marketing for your business called – Mobile Marketing.

Mobile is the future and future is already here.

People outside their offices and home are constantly attached with their mobile and you can use this trend to directly communicate with you potential customers – on their mobile phones.

Combine with a mobile enabled website & you have a new marketing channel to attract more customers.

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The Current Mobile Marketing Trends to Follow and Increase Your Business

Mobile has become the most important channel for marketers and businesses to tap into. In this Smartphone Age, almost everything is done via mobiles, such as blog reading, emails and even purchases. The Apps are also being developed by keeping in mind the business potential of mobile marketing. This tremendous growth of mobile apps and mobile usage has in turn opened a whole new world of mobile marketing for businesses. The day is not far when even the success and failure of a business will depend majorly on its mobile marketing strategy.

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Don’t start sweating if you and your business haven’t yet plunged into mobile marketing due to lack of knowledge, because here are some of the current mobile marketing trends to follow and thereby take your business to greater heights. Read on…

1) Mobile Security Tops the List

Till today, many data breaches have occurred around the world in numerable financial institutions and social networks. These breaches were carried out through various types of hacks. Also, with the increasing use of mobile and mobile apps, the risk of getting duped by cyber criminals has also increased tremendously.

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Hence, mobile security has started assuming more importance over user experience. This is because even a slightest of diligence in security can lead to huge loss in business, and eventually the loss of brand equity. There will also be a general push towards more security features for cloud-based services.

2) Mobile Responsive Is Sensible

The year 2018 is no doubt the year of mobile devices and smartphones and hence, businesses should now get serious about the creation of their mobile profile or mobile website or even mobile apps. If you don’t have a mobile friendly site, you will be missing out on the cake as more and more people are now using their smartphones to shop.

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Make sure that your mobile website or profile is at par with your desktop one and that it follows the same URL as well. This will benefit you on the search engine front too. If you fail in adhering to these requirements, you’ll start losing your online traffic sooner than later.

3) Smart Wearable Is The New Fashion

The thought of Wearable Tech has finally materialized. The Apple Watch and Samsung Gear are just some of the examples of Smart Wear. The business opportunities that these devices bring along with them is immense. This arrival of smart wearable devices is slowly but surely bringing back some business applications that had faded away into oblivion. Numerous B2B alliances have also sprung up thanks to these smart wear devices. What’s more, these devices are a fashion statement in themselves!!

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4) Mobile Payments Get Bigger

It is now known that Mobile payment has arrived. Even the Tech Giant Apple couldn’t resist itself from jumping onto the bandwagon of mobile payment, and thus recently introduced Apple Pay. People around the world are increasingly making purchases through their mobiles. Hence, mobile payment should now seriously be considered as the next big thing in mobile marketing and businesses should not stay behind in milking the advantages of mobile payments. This can be done only when they prepare themselves by adopting the technology that supports to-and-fro mobile payment. If you are able to do this, your sales will definitely increase rapidly.

Mobile Marketing
Mobile Marketing

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5) Social Media Apps for Building Business

Everyone today keeps checking their social media accounts constantly. Hence, you and your business need to be active on these social media platforms, especially Twitter and Facebook. This will create a personal relationship with your current consumers and also potential ones. You can also use the social media apps to promote your ad campaigns. Thus, always be active on as much social media platforms as possible because this will help you increase the awareness about your brand and business in people’s mind.

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6) Native Advertising Gets Thumbs Up

The type of advertising that is integrated within the platform on which it appears is called native advertising. According to mobile experts and advertisers, the native ads gel well with the mobile apps and its content, and this shields the users from advertising annoyance. Due to this, there are more conversions and engagement rates from mobile native ads for the mobile ad buyers.
So make sure that your business doesn’t fall behind in exploring this profitable world of mobile native ads.

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7) Mobile Loyalty Program

In order to build a strong relationship with your customers, you need to lure them to do business with you. This mainly includes offering them incentives, which in turn will surely boost your business. For this, you need to create a mobile loyalty program in which your customers should be the center of your focus. Keep giving those incentives in the form of discounts and other freebies. This program will motivate them to continue doing business with you for sure.

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8) Videos Too Go Mobile

Vast amount of video content is consumed on mobile every day. According to YouTube statistics, “About 40% of YouTube views are via mobile.” Video is a very strong mobile traffic driver as it is an effective and fun way of sharing information. And hence, businesses can’t lag behind if they want to leverage the advantage offered by mobile-based video marketing. If they start producing meaningful video content that has the potential of going viral, it can prove wonders for your business. Just ensure that the videos are short, captivating and of good quality. This is without doubt a sure-shot way for businesses to connect with their target audience.

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Thus, advanced mobile marketing is sure to play an important role in the evolution and success of business of any organization in the world. And hence, it’s high time that you start working on your mobile marketing strategies to help your business fly high!!

 

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keyword optimization process

keyword optimization process

keyword optimization process

Whereas it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.

Also, search engines ‘bold’ the words in their listings that exactly match the search query being made. If none of the words in your page title are in bold then your title will be less visible than the titles above and below it and so your CTR will drop. Whereas there’s benefits to having the keyword in the title, there’s no benefit to repeating it. You should actually avoid doing this unless it happens in the course of writing a title naturally.

If the keyword being targeted consists of more than one word, there’s s a benefit to having those words in the right order, but it’s not essential for good rankings. There’s also a benefit to having them closer to the start of the title than the end. If they’re nearer the start then it indicates to search engines that they’re more important, and it may also increase CTR, as searchers often skim read the start of titles in the results but won’t necessarily read each title in full.

Before see this video read bellow text in this tutorial you see some secret about keywords pattern

Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimize the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. If you achieve this then you’ll please both visitors to your site and Google.

These days, keyword optimization, due to keyword spamming in the past, has been reduced in importance. It’s purpose is only to tell Google that, for example, this page is about x, and you want them to include it in their search results when people search for x and variations of x. Lessening the importance of keywords is very different from disregarding them altogether though.

Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimize your website with keywords and then see your site rise to the top of the search results for those keywords. You still need to, at a minimum, create content based around your keywords that you want to be top of Google and to build links to your site to boost it’s trust and authority.

Still, whereas just using keywords correctly on your site isn’t enough to get you good rankings, if you poorly optimize your site for your target keywords, you rule out any chance of ranking highly for your chosen keywords. So, you need to get the balance right between optimizing and over-optimizing – i.e. using a keyword on a page but not using the exact same keyword, in as many different places as possible, and as many times as you can.

keyword optimization process
seo services san diego
keyword optimization process

These are the three issues to consider during the keyword optimization process:

  • Where to use keywords
  • How to vary keyword usage
  • How often to use keywords

Where to Use Keywords

There are 8 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords:

Page Title: The page title, also known as a title tag or title element, is written in the coding of the page, like this – <title>Mention Your Keywords Here</title>. The page title isn’t displayed on the page itself, but is shown in the search results and in the web browser. You definitely need to add your the keyword for a page here, but don’t just put the keyword and nothing else. At the very least, put your business’s name either before or after the keyword.

Url: The web address for the page (i.e. www.yoursite.co.uk/mention-your-keywords-here). This is a good place to add keywords as you can use them without needing to use them in a catchy or enticing way like with the page title or H1 tag. Using keywords in your url isn’t possible when trying to rank your homepage though.

H1 Tag: The main header tag for the page. This is normally the title at the top of a page that tells the reader what the page is about – like an article title in a magazine or newspaper. This should ideally grab the interest of visitors to your site, to make them want to read on, so you need to balance using your keyword with making it interesting.

Body Content: The main written text on a page, such as a product/service description or an article. You only need to mention the keyword once, though you can mention it more times if that happens naturally when you’re writing. You definitely don’t need to aim for any kind of keyword density (2%, 5%, etc.).

Site Navigation Link Text: The text that forms the links in your top navigation bar or sidebar. Using your target keyword in its exact form here can look spam, and can negatively affect the user experience, so normally you’ll have to use a shortened or alternate version of it.

In-Content Link Text: The text that forms the links on your pages that link to other pages on your site (e.g. this links to a page on this site about SEO for internal links). Mix up your usage, by sometimes linking up the exact keyword and sometimes linking up a partial sentence that the keyword is in. Always keep the user experience in mind with this.

Image Tag: The html code used to add an image to the page (i.e. <img src=”file-name-including-keyword.jpg” title=”Title of the image including the keyword” alt=”Description of the image including the keyword”>). This text won’t show up on a page, unless, for some reason, the image itself doesn’t load. If there are multiple images on a page, you can add variations of the keyword to each of them. Find more data Image optimization.

Meta Description: The snippet of text that gets displayed in the search results to describe the content of the page. Search engines don’t use this as part of their ranking algothrim, however, they do highlight/bold any keywords used here, which makes your site stand out more in the search results and seem more relevant.

Google no longer takes into account the meta keywords tag (i.e. <meta name=”keywords” content=”Keyword 1, Variation of Keyword 1″>), as it’s too easy to manipulate and spam. As they don’t pay attention to the tag, it makes no difference at all to your site’s rankings if you use it or not. Some sites still use it, some don’t. If anything, you’re better to not use it, as doing so makes it easier for competitors to pinpoint what exactly keywords you’re targeting.

How to Vary Keyword Usage

You can target multiple keywords on one page but, unless they’re very closely related, it can be difficult to do. The best approach is to have one main keyword target for each page, and then to also target variations of that keyword with that same page. Keyword variations will typically be the main keyword with one or more extra words (online, service, review, buy, cheap, London, Yorkshire, etc.) added.

If the only difference between keywords is the order of the words, a minor word (a, an, in, on, to, etc.) or plurality (s, ies, etc.), then you can target those keywords on the same page as multiple main keyword targets, as Google recognises each of those variations as being nearly the same, and will generally return pretty much the same set of search results for each of them.

So, if you wanted to rank a page on your site for ‘San Diego SEO service’, you could try and rank that same page for…

…by using variations of the main keyword in the keyword placement options listed above. For example, use….

Page Title: SEO services San Diego
H1 Tag: Best SEO services company San Diego
Body Content: If you need an affordable SEO Service in San Diego…
Image Tag: – John-San Diego- SEO Service
Meta Description: We are one of the best SEO Service in San Diego …

That would be preferable to using the main target keyword (i.e. ‘SEO services San Diego’) in the page title, h1 tag, body content, image tag and Meta description. As well as removing the risk of, and a penalty for, over-optimizing for ‘SEO services San Diego’, it improves your rankings for those keyword variations that you use. So, not only is it not necessary to use the exact keyword repeatedly, it’s actually more beneficial for you not to do so.

You also don’t only need to use keywords (main or variations) in their exact form or in isolation. You can, and again it’s beneficial to do so, use them as part of a phrase or use dividers, like dashes (-) or pipes (|). This can make your keyword usage look more natural to both visitors and search engines. Sticking with the ‘Birmingham Accountants’ example, you could do the following…

Page Title: “SEO services San Diego | Name Of Company” or “Name Of Company | SEO services | San Diego

H1 Tag: “We are one of the best SEO Service in San Diego” or “Name Of Company – best SEO Service San Diego”

How Often To Use Keywords

The page title is by far the most important place to add the keyword for a page, so make sure, at the very least, you use the keyword there. If you need to make it part of a phrase, change the order of the words, or add a divider or two, so as to make it look more professional or to target more keywords, then that’s fine – it won’t prevent you ranking 1st for that keyword.

In addition to using the keyword in the page title try to use it, or a variation of it, in at least 2 of these 3 places…

  • Url
  • H1 Tag
  • Body Content

…and at least 2 of these 5 places…

  • Site Navigation Link Text
  • In-Content Link Text
  • Image Tag
  • Meta Description

If you do that, then your keyword, or variations of it, will be in at least 5 of the 8 keyword placement options, and it should be clear to Google what keywords to rank that page for. You can safely use your keyword in all 8 places, however, if you do so, it’s essential that you use multiple variations of the keyword. If you list the exact keyword target (e.g. ‘SEO Service San Diego) in each of those 8 places, then you’re really risking an over-optimization penalty.

You don’t have to use a keyword, or variations of it, x amount of times to be able to rank a page for that keyword – there’s no magic number to aim for. What you should not do is let the quality or professionalism of a page suffer because you’re trying to force a keyword in a couple more times. You should always place the readability and usability of your site above keyword usage.

If, for whatever reason, you can only use a keyword in a couple of places on a page, that doesn’t necessarily mean that ranking well for that keyword is impossible – it just makes the process of ranking it a bit more difficult. You can still rank 1st in the search results for that keyword if you have better content and more high quality backlinks than your competitors.

 

 

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Relaunch Website without Affecting SEO

Relaunch Your Website without Affecting SEO

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Relaunch Your Website without Affecting SEO(7 Steps)

 

Your company has a revamp is in order. A relaunch definitely involves changing the overall look and design of the site. Change is really necessary because Google constantly updates its algorithm and includes new ranking factors that are based on user friendliness, trustworthiness, and accuracy. Your website should adapt itself to the changing  web design trends so that the users find it easy to browse through it and responsive website.

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You’ve got to be very thorough about the entire process. Why? Well, you remember how hard it was to raise your Search Engine Optimization (SEO) ranking in the first place; all the time, effort, and money it took to build up link authority and rankings. You wouldn’t want all that to go to waste, right? Then, you need to devise a proper strategy before you relaunch your website. The goal should be a smooth transition. Below are 7 steps to make your site’s SEO bulletproof during the relaunch process.

  1. Crawl New URLs and Get 301 Redirects Right

You can’t rush moving your content to new URLs. You need to get your priorities straight and know what you need to move. Crawling your pages helps in this regard, but the process can be quite tricky, especially when you’ve got a lot of pages on your website or the site navigation is very complex. You should make sure the crawling is done right. How? Well, you need a good, reliable site crawl tool. You should also run a check of your externally linked pages to ensure that every single one is receiving link authority while moving your content.

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Keep an eye out for pages with more than one external link pointing to it. During the new URL-building process, you need to maintain link authority by ensuring each page gets redirected to the new corresponding URL.

Check all the URLs on your present website that drive organic traffic. Make sure that the new site has an equivalent page. You also have to implement a 301 redirect plan. This will prevent you from losing valuable link equity and traffic.

There are situations where you will have to redirect each page manually. This is a lot of work, especially if your website has hundreds or thousands of pages. However, if you make a spreadsheet noting where every current URL will redirect, it’ll prove handy in keeping track whether all the content was moved correctly or not. Your goal is to make sure the link authority of old URLs successfully transfers to the new URLs.

  1. Audit Your Website

SEO problems on your current website can carry over to the new URL if left unaddressed. A comprehensive audit is required to prevent such a thing from happening and to also provide insights into the redesign process, such as the mockups, staging site, content plan, etc. When you hire an SEO practitioner to audit your site in the initial stages of the relaunch, it ensures your site gets built correctly the first time around, thereby eliminating the need for last minute patch-ups and re-work tasks. An SEO audit is required both before and after the relaunch.

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This helps to determine that your SEO strategy is up-to-date and that you’re not missing out on any significant search engine traffic and customer attention.

  1. Use Meta Robots Tag

You need to ensure that Google doesn’t penalize your site for duplicate content or index the content you don’t want them to index just yet. “Noindex”-ing the pages on the development website works. This implies that you’re instructing the search engines not to include the pages in their search results database. You can do this by adding a Meta tag having the “no index” value set for every page. If you’re running WordPress, you can use the admin panel to do the same.

<meta name=”robots” content=”noindex, unfollow”>

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Relaunch Website without Affecting SEO
Relaunch Website without Affecting SEO
  1. Follow a Phased Approach

Rather than making a large switch at the same time, you could try moving a subdomain, a subcategory or subdirectory at the beginning. Once you validate that this works, you can move the rest in smaller chunks. This lowers the possibility of failure. Move a section, wait for Google to crawl it, and see how that works out. You can then move on to the next section.

  1. Update the Sitemap

This is an easy step, albeit one that a lot of people forget to make. You need to add new URLs to the XML sitemap. The old URLs must be phased out in time. Moreover, you should consider different XML sitemaps for separate content types. This helps keep everything organized. Make sure you add your sitemap location or index to both the Google Search Console and your robots .txt file, especially if the URL of your sitemaps are changing along with the relaunch.

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  1. Make Use of Email Subscription/Signup Service

The merits of capturing the email addresses of potential customers are visible once you relaunch your website. You never lose sight of your target audience and can use their email details not only to alert them about the relaunch but also to promote any new products or content. However, before the relaunch, make sure you consider exactly where and how you’re able to offer something to attain permission for creating an email list.

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One way to build a good list is to provide customers offering their email exclusive access to content pieces, videos, whitepapers, services, etc. Emails can also be collected from comment registration, an RSS subscription, or a regular email newsletter.

  1. Make Sure Your Social Accounts are Connected

You should always add the relaunched site to your social account as a reference point. If not, make sure you carefully visit each of your social profiles and ensure they link back to the relaunched website. This provides an opportunity for leveraging your current online participation and branding to help direct traffic to your new site.

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Website relaunches are common, and sometimes necessary. Relaunches help your site deliver the finest user experience, and enable your businesses to maintain their relevance and update branding, among other things. Relaunching doesn’t mean you hit the ‘Reset’ button on your existing success. Just make sure your SEO does not get affected, and enjoy the success of your relaunch.

 

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Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

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LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.

Ready to put LinkedIn and SlideShare to work for you? Let’s get started.

Identify Target Keywords and Phrases

Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.

One tool you can use to identify SEO keywords is Google’s Keyword Planner. To begin, log into your Google AdWords account, click on Tools and choose Keyword Planner from the drop-down menu.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include your keywords in the Title, Description and Tags sections.

Then choose the option to Search for New Keyword and Ad Group IdeasClick on the Get Ideas button to adjust the settings.

After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.

#1: Optimize Your LinkedIn Company Page

Here are some ways to optimize your LinkedIn company page for search engines:

At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*)Limit text to roughly 100 characters with spaces and symbols.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? List important keywords and phrases at the beginning of the description field.

Next, draft an engaging company description and use your keywords and phrases throughout the descriptionAvoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.

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Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare?Include your top 10 to 15 keywords in the Specialties section.

To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include SEO keywords in your status updates.

#2: Optimize Your LinkedIn Showcase Pages

LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.

Here’s how to make showcase pages work for you:

Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.

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Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.

When posting relevant status updates, include target SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? On your showcase page, use target keywords in your description and updates, and include a link to your website.

A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.

#3: Optimize Posts to LinkedIn Groups

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Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.

Here’s how to get the most SEO juice out of your group postings:

Always abide by group rules so posts don’t end up in the Pending Review section.

Include a target SEO keyword in the title and description fields of the group posting.

Use keywords in your Group updates.

Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.

Conclusion

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As with all SEO activities, getting your LinkedIn assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!

 

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website usability

website usability


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SEO services San Diego

 

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?

Most people focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect search engine ranking.

Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…


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Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.

Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of website usability that impact SEO, how to improve website usability to boost SEO ranking and what to do when there seems to be conflict between usability and SEO “best practice.”

What is website usability?

Website usability encompasses many elements of website design, most of which are also tied to conversion.


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Here are a few that can affect search engine ranking:

  • Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire, or contact the company for customer service?
  • Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
  • Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
  • Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
  • Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.

 

website usability
website usability

 

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Why is Website Usability Important?

The main reason that usability is so important is because there are so many similar websites that people will go to the next site if the first one they visit is not usable. You can have the most beautiful website in the world, but people will leave immediately if they are unable to figure out how to navigate your site quickly.

Usability testing is used to test all forms of interactions that humans have with devices (Image credit – Mediamatic)


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As stated in the article Why Web Site Usability is Important for a Company, on the web, companies entirely rely on their web presence in order to achieve their online goals. Similarly, a user of a company’s web site will formulate a judgement about that company that is strongly correlated with the way they perceive its web site. Furthermore, usable websites increase user satisfaction whereas web sites which violate usability conventions confuse users and result in a loss of revenue for the companies behind them. This is because improving usability is a great way to encourage users to visit your site instead of the sites that belong to your competitors and is often an approach that keeps customers coming back to your site again and again. Indeed, high-quality websites that are easy to use bring in customers and give a particular site a competitive edge over the competition.

What is Usability Testing?


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Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. Someone else observes and listens to the person who is performing the tasks while taking notes. Watching someone perform common tasks on a website is a great way to test whether the site is usable because you will immediately be able to see whether they are able to perform the tasks and any difficulties they have while doing so.

The result of usability testing using an eye tracking device indicates where the user has looked and the length of time he/she stared (Image credit – User Vision)


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There are 3 main categories of usability testing:

  • Explorative:Used early in product development to assess the effectiveness and usability of a preliminary design or prototype, as well as users’ thought processes and conceptual understanding.
  • Assessment:Used midway in product development or as an overall usability test for technology evaluation. Evaluates real-time trials of the technology to determine the satisfaction, effectiveness, and overall usability.
  • Comparative:Compares two or more instructional technology products or designs and distinguishes the strengths and weaknesses of each.

 

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Tag Assistant Recordings

About Tag Assistant Recordings

About Tag Assistant Recordings

Google Academy

Validate your website and Analytics configuration instantly.

If you couldn’t Implementation this article don’t worry Smart Clouds do all of thing to your website, Google Tag Assistant Recordings is an instant validation, diagnosis, and data troubleshooting tool. Google Tag Assistant Recordings lets you quickly validate your website and analyze your Analytics implementation. By recording a critical user flow, you can find and correct problems that, left unaddressed, can lead to inaccurate or corrupted data in your Analytics properties and views. Google Tag Assistant Recordings can also be used to review your tags across other Google products, such as AdWords, DoubleClick and Tag Manager.

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The problem of bad data

Bad data in your web analytics solution can impact your business negatively in a number of ways. For starters, there’s the time, effort, and expense required to discover, diagnose and fix data issues. It may be difficult to separate the good data from the bad, especially for high-volume sites. Actions based on wrong assumptions are likely to be ineffectual, if not actually counter-productive. And you may miss opportunities that would have been apparent if your original data was valid.

Analytics currently performs regular automated diagnostics on your properties. These diagnostics are certainly helpful but are subject to certain limitations, such as:

  • Diagnostics can only be applied to the data you’ve already collected, so any corrupted or bad data is already part of your account.
  • Diagnostics can’t crawl pages that are protected by authentication or login walls, or that are part of dynamic page flows, such as an ecommerce checkout process.
  • Diagnostics does not understand the structure of your site or the way your users can flow between pages.
  • Diagnostics can’t tell you if a problem has been fixed until more data has been collected and processed. By which time, you might have collected yet more bad data if the fix didn’t work.
Tag Assistant Recordings
Tag Assistant Recordings

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How Google Tag Assistant Recordings works

Google Tag Assistant Recordings is part of the Google Tag Assistant extension for the Chrome browser. When Google Tag Assistant Recordings is active, you can record the tags, events and interactions for any arbitrary series of pages or sites you visit. Google Tag Assistant Recordings can be used to record all the pages that make up a complete user flow, even if part of the flow doesn’t occur on your primary domain.

For example, a typical user flow might start with a user searching the web for your product, then clicking a resulting paid ad or organic (unpaid) link that takes that user to your site. The user may browse your product catalog, add an item to a shopping cart (which might be hosted on a different domain), review their order, provide shipping and payment information, click a Submit Order button, and finally, return to your site’s Thank You page, where you record a Goal completion.

With Google Tag Assistant Recordings enabled, each of these pages is part of the recording, even those that are not part of your site or that are constructed dynamically (such as the shopping carts Review Order page). For each page in the flow, Google Tag Assistant Recordings conducts a number of tests and gathers information on the results, which it will report to you when the recording is finished. Google Tag Assistant Recordings reports only include the data collected by your own flow; they won’t be cluttered with information from other users’ activities.

You can save a recording and reanalyze it later. This means you can make changes to your Analytics account configuration and see the effects of those changes by rerunning the recording against the new configuration. There’s no need to repeat the recording steps. This allows you to validate and refine your configuration in real-time.

Note: when reanalyzing a recording, the hits in that recording are not sent to Analytics, so your data is not impacted as you troubleshoot and refine your configuration.

Google Tag Assistant Recordings can also review your tags across other Google products and non-Google sites.

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Google Tag Assistant Recordings reports

Google Tag Assistant Recordings provides two detailed reports:

The Tag Assistant report

The Tag Assistant report shows all the tags that fired on all the pages you visited during the recording session. This includes Google tags, for example, Analytics tracking codes, Google Tag Manager tags, and DoubleClick Remarketing tags, as well as third-party (non-Google) tags that may contain or manage Google tags.

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The Analytics report

The Analytics report shows how your recorded data would look when processed by your current Analytics configurations. You can select from amongst all your properties and views to verify your web site and Analytics implementation. You can make changes to your Analytics configuration and easily reanalyze your recordings to test and refine that implementation.

Who should use Google Tag Assistant Recordings

Google Tag Assistant Recordings was designed with two key audiences in mind:

Marketers – anyone making decisions based on Analytics data. Marketers can use Google Tag Assistant Recordings to quickly validate that their site and Analytics configuration are working well together.

Developers – anyone actually building web products and implementing Analytics or other tags. Developers can get detailed information on how the tags they’ve implemented behave so that they can validate their products and troubleshoot problems.

Prerequisites for using Google Tag Assistant Recordings

Currently, Google Tag Assistant Recordings is only available as part of the Google Tag Assistant Chrome browser extension.

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Limitations of Google Tag Assistant Recordings

  • Unsaved recordings are temporary; they are stored until you close your browser window or start a new recording.
  • Saving a recording only preserves the Analytics portion of the recording; the Google Tag Assistant portion and associated report is not saved. You can print your reports to PDF if you wish to preserve them.
  • Google Tag Assistant Recordings is currently available in English only.

Privacy

Sessions recorded by Google Tag Assistant Recordings are private. Your online activity is not stored or tracked by the extension (beyond the hit traffic that is sent to Analytics as part of the analysis).

Also note that Chrome extensions are automatically configured not to run in Incognito tabs. You can configure them to run in Incognito windows from the Chrome Extensions page.

Learn more about managing Chrome extensions.

Learn more about Incognito browsing.

Related resources

 

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App store optimization

most important App store optimization | SEO services San Diego

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App store optimization

From Wikipedia

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhoneiPadAndroidBlackBerry or Windows Phone app) in an app store(such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app that this way is different from SEO but in some plan is the same as SEO.

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History

Apple’s iTunes App Store was launched July 10, 2008, along with the release of the iPhone 3G. It currently supports iOS, including iPhone and iPad. There is also a non-mobile app store for Macs. Google’s app store, Google Play, was launched September 23, 2008. It was originally named Android Market and supports the Android operating system. Since the launch of iTunes App Store and Google Play, there has been an explosion in both the number of app stores and the size of the stores (amount of apps and number of downloads). In 2010, Apple’s App Store grew to process USD$1.78 billion worth of apps. iTunes App Store had 435,000 apps as of July 11, 2011, while Google Play had 438,000 as of May 1, 2012.

As the number of apps in app stores has grown, the possibility of any one app being found has dropped. This has led app marketers to realize how important it is to be noticed within an app store. As marketers started working on ranking highly in top charts and search results, a new discipline was formed and some app marketers have reported success.

The first use of the term “app store optimization” to describe this new discipline appears to have been in a presentation by Johannes Borchardt on November 4, 2009. It began to take hold as a standardized term not long after, with outlets such as Search Engine Watch and TechCrunch using the term by February, 2012.

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As app publishers became more interested in and engaged with App Store Optimization, tools began to emerge to help them understand and optimize their success with app store optimization. For example, TechCrunch wrote about MobileDevHQ’s App Store Optimization keyword volume tool on February 29, 2012, and AppCod.es’ keyword tool on March 12, 2012.

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App store optimization
App store optimization

Goals

App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it’s not required to evaluate the optimization’s success. ASO marketers try to achieve goals such as:

  • Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
  • Rank higher compared to competitors
  • Rank higher for specific keywords
  • Rank higher in Google´s semantic search for applications
  • Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

Methods

Unlike SEO, app store optimization is still a young and evolving field. Some methods for optimizing an app’s visibility are known, but the exact ranking algorithms are not known. Some ASO marketers streamline their work by dividing ASO in two distinct processes: keyword optimization and asset optimization.

Keyword Optimization (KWO)

Keyword Optimization” (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target and drive qualified users from app stores to your app.

App store optimization tools provider MobileDevHQ and Mobile Action broke App Store Optimization into three distinct parts: finding the right keywords, ranking highly for those keywords, and converting visitors into users. Sensor Tower also has a three-step process, but they emphasize (in order of importance): keyword relevance, ranking difficulty, and then traffic.

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Asset Optimization (AO)

In order to improve the downloads of an app, the icon, preview video and screenshots of an app have to be optimized. Screenshots can be tricky part and require a lot of time but with the help of Davinci Apps service or Sketch tool this can be simplified. It is recommended to measure the effect of these changes by changing one element at a time and measuring the impact on downloads. Taking into account that none official app store (Apple, Google, Samsung, etc.) provides any data on user behaviour on the page (impressions, clicks) the only way to predict the effectiveness and conversion rate of a page is to a/b test all variations using pages that look similar to app store pages.

Asset Optimization through A/B testing is provided by SplitMetrics (self-service tool) and StoreMaven (self-service + agency). Both Apple app Store and Google Play are supported. It has been announced by Google to release A/B testing tool for Android developers at the Google I/O conference in May 2015.

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App store optimization
App store optimization

Best practices

Use of Keywords in App Title

Having relevant keywords in your title can certainly improve the search rankings of your app for such keywords. As per MobileDevHQ report, there were around 84% apps in the app-store which did not have keywords in their titles. On the other hand, only 16% apps used keywords in the app titles. While the app store search algorithm is always changing, some have suggested that keywords in the app title may have more impact on rankings than those entered in the Keywords field.

  • Tracking

Using keywords is not sufficient. One needs to constantly track the keywords to check where the app stands. There are various free app analytics tools available like Google’s Mobile App Analytics, Apptopia, MobileDevHQ, Distimo Analytics, Mopapp. Paid solutions include: Gummicube, Mobile Action, AppCodes, AppTweak, Sensor Tower, and Searchman.

  • Number of Downloads

The number of downloads has great impact on the performance of any app. App ratings/reviews, effective social media presence are must to promote any app and increase its downloads. Most of the users download any app after considering the reviews as well as popularity (which is reflected from number of downloads).

  • Rating/Reviews

Ratings/Reviews are also very important aspects which one should consider. As mentioned above users look for reviews of the app before downloading it. Make sure your app gets genuine reviews. In case you get some negative reviews, try to work on user’s issues and recommendations. Encourage your happy customers to put reviews for your app. Again, there are tools available to help you track and analyze reviews. Appbot allows you to track iOS, Google Play and Amazon reviews and post them to Slack, Trello, Zendesk, HipChat, or have them sent to you daily via email. Appbot also helps you to analyze the user sentiment in app reviews, so that you can identify issues and feature requests and improve your app constantly.

  • App Icon

The app icon is the first visual element that people see when they view an app store listing. An icon should immediately convey what an app is about, in the simplest manner possible. Complex icon designs can be difficult to distinguish on smaller devices and should be avoided.

  • Screenshots

Screenshots are also one of the first visual elements that people see when viewing an app listing. Each screenshot should convey a specific benefit of the app and supplemental text should be used, whenever possible, to clarify what each screenshot is about. All available screenshot slots should be used to maximize visibility. The first 2 screenshots are the most important as they are the ones seen when scrolling through search results.

  • Video

Both Google Play and iOS App Store permit the use of a short video to highlight the key features of the app.

  • Localization

Translating an app into different languages can greatly increase downloads and expose an app to a larger potential audience. In one study, localization increased the downloads of an iPhone app by 767%.

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White hat versus black hat

Many app marketers attempt to perform ASO in a way that most app stores would approve of and accept. This is called “white hat” ASO and publicly covered by presentations, conferences and case studies. Developers also use different platforms available to get their peers to rate their apps for them which provides great feedback. Some app marketers, however, engage in what many call “black hat” ASO and are practices which the app stores do not condone.

Black hat ASO includes falsifying downloads or ratings and reviews, perhaps by using bots or other techniques to make app stores (and their users) believe an app is more important and influential than it actually is. A Sensor Tower study discovered that a high average rating and reviews with similar characteristics, such as a similar number of sentences and similar character counts, where the primary indicators that a reviewer account was being used to game reviews.

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Apple has been proactively fighting against black hat ASO. In February, 2012, Apple released a statement as reported by The New York Times “warning app makers that using third-party services to gain top placement in App Store charts could get them banned from the store.”

Beginning in 2013, Apple has also improved the search algorithm as reported by AppTweak.com “Apple’s new algorithm pushes forward apps with high ratings. 4 stars and 3 stars apps are now more inclined to grow steadily in the top rankings despite being less popular than some trendy apps.”

 

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SEO services San Diego

most important Site factors | Seo Service San Diego

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Site factors:

There are certain site wide factors that can affect your sites search visibility as well:

  1. Sitemap. A sitemap helps search engine to index all pages on your site. It is the simplest and most effective way to tell Google what pages your website includes. you can generate your sitemap online from https://www.xml-sitemaps.com/
  2. Domain trust. Trust matters. It’s hard not to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlink has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
  3. Server location. Some SEOs believe that a server’s location helps to boost rankings for that specific country or region. But Smart Clouds think that your content is very important than your SL.
  4. Mobile optimized site. Only a year ago, 46% of searchers used mobile exclusively to research. From 2015 google emphasize on responsive site even help you that know what is your website condition on mobile? “Mobile-Friendly Test”, having a mobile optimized site would affected rankings in some way.
  5. Google Webmasters Tools integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to better optimize your site such as Bing – Webmaster Tools.
SEO services San Diego
Site factors SEO

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Off Page factors:

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

  1. The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
  2. The number of linking pages. There might be a number of links from a particular domain to your site, their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain. Smart Clouds suggest to you check back link with small tools SEO.
  3. PageRank of linking page. Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Therefore, you should strive to build links from high PR pages.
  4. Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevance for search engines.
  5. Authority of linking domain. Similarly to a page PR, the authority of a domain may be a ranking factor too. For that reason, a link from low PR page on a high PR site will be worth more than from a lower PR one.
  6. Links from homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
  7. Number of do follow vs. no follow links. Google officially stated that they don’t count no follow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
  8.  http://smartclouds.co/ +1(619) 800-3614
  9. Diversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
  10. Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  11. Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can be used as a web spam indicator, negatively impacting your rankings.
  12. Facebook. Create content, on your own website and on a Facebook page that appeals to Facebook users. Encourage people to ‘like’ your content and share it with their friends and family.
  13. Banner Advertising. Create image adverts to display on relevant 3rd party websites. Regularly change the websites advertised on to expose your brand to new audiences.
  14. Google plus. . Create content, on your own website and on a Google plus page that appeals to google plus users. Encourage people to ‘+1’ your content and share it with their friends and family and follow your page.
  15. Pay Per Click. Use Google Adwords and Facebook Advertising to gain instant new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.
  16. Content Marketing. Contact companies and bloggers with relevant (but non-competing) websites. Publish content on their websites which links back to your website. that most familiar blogs such as : Tumblr, WordPress, Livejournal, Weebly, blog
Off Page factors smart clouds
Off Page factors smart clouds

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Domain factors:

Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

  1. Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.
  2. Domain history. You may not be the first person who registered the domain. And if your domain has been penalized in the past, its history might affect its current rankings.
  3. Country TLD extension. If you try to target a specific local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location.
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smart clouds

Galaxy S7 Edge Plus – smart clouds

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?galaxy note 6 to 27 Megapixel camera + photos?

 

Before the fall of 2016 will witness the unveiling of the latest Samsung Galaxy Note.

In strategic decisions Korean company decided to instead release the Galaxy S7 Edge Plus in the UK, Note 6 offer.

smart clouds
?galaxy note 6 to 27 Megapixel camera

Last year the Korean wrong decision based on the lack of formal distribution Note 5 in the UK is extremely troubling, and this year based on experience derived, this mistake is not repeated.

So users receive the English in the fall of 2016 Note 6 7 Edge Plus Model S should forget. Samsung is not known due to lack of distribution, but what is clear is that the British have a keen interest in digital pen and any type of phone to other phones prefer the pen.

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smart clouds
?galaxy note 6 to 27 Megapixel camera

HP said its own 6 revolutionary in design and technical characteristics attributed to it:

6-inch folding / new Android N / resolution 4K / 16-core speed of 3.1 GHz / chip Exons or Snapdragon 830/6 GB of RAM (memory) / 128 GB internal memory / 27-megapixel camera and 4000 mAh battery

On the other hand, Samsung’s 2016 flagship – the Galaxy S7 – Mobile World Congress in Barcelona this month unveiled during the ceremony.

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graphic seo rank higher

Optimize Images for Search Engine Rankings

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Optimize Images for Search Engine Rankings

 

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed.

You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example).

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.

Luckily, it’s easier than you think. Here’s Smart Clouds show how to do it.

Image Optimization Practice #1: Alt Text

A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.

When you see a picture of a baby laughing, you instantly recognize what’s going on in the picture.

The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with alt text.

The text that the search engine uses to understand images.

To include it, you simply add alt=”describe your image here” to your image tag. Here’s an example:

<img src=”baby- laughing.jpg” alt=”Baby laughing” />

Cute-baby-Laughing
Cute baby Laughing

It’s that simple. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #2: File Size

Page load times matter for SEO very important that you can increase it with reduce size of your image.

So, to ensure that you’re the images file size as small as possible (without sacrificing quality, of course).

The familiar program that everybody work with it, is Paint just press “Ctrl+W” and do it or With free tools like Picnik and Image Optimizer at your disposal, there’s no excuse Oh, and one more thing,

DO NOT let your browser resize a large image to look smaller.

When you have a large image, and input height and width tags on that image to make the image smaller, people load the large image first, and then the browser resizes it.

To solve it, always use an image editing program to make your image a desired size, and upload that. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #3: File Name

Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.

For example, if you want to see this in action, just do a sample search and view the images that rank. They almost always have the keyword you searched for in their file name.

See the image below… here with graphic SEO rank higher.

 

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Image Optimization Practice #4: Captions

As of right now, there’s no direct relation between image captions and search engine rankings (that I know of).

Image captions are important because they are one of the most well-read pieces of content on your entire site.

So, if you fail to use them, you’re losing out on one more chance to lower your bounce rate.

<figcaption>graphic SEO rank higher.</figcaption>

graphic seo rank higher
graphic seo rank higher

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Image Optimization Practice #5: Tag, comment, link to website

Optimize Images for Search Engine Rankings


This video show to you how can you attach  and to your for improve your image see and share it please.

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