Why Optimize LinkedIn and SlideShare?
LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.
Ready to put LinkedIn and SlideShare to work for you? Let’s get started.
Identify Target Keywords and Phrases
Then choose the option to Search for New Keyword and Ad Group Ideas. Click on the Get Ideas button to adjust the settings.
After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.
#1: Optimize Your LinkedIn Company Page
Here are some ways to optimize your LinkedIn company page for search engines:
At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*). Limit text to roughly 100 characters with spaces and symbols.
Next, draft an engaging company description and use your keywords and phrases throughout the description. Avoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.
Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.
To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.
#2: Optimize Your LinkedIn Showcase Pages
LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.
Here’s how to make showcase pages work for you:
Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.
Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.
When posting relevant status updates, include target SEO keywords.
A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.
#3: Optimize Posts to LinkedIn Groups
Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.
Here’s how to get the most SEO juice out of your group postings:
Always abide by group rules so posts don’t end up in the Pending Review section.
Include a target SEO keyword in the title and description fields of the group posting.
Use keywords in your Group updates.
Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.
As with all SEO activities, getting your LinkedIn assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!