Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

Why Optimize LinkedIn and SlideShare?

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego 

LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.

Ready to put LinkedIn and SlideShare to work for you? Let’s get started.

Identify Target Keywords and Phrases

Off-page SEO includes anything done outside of your website, proving to search engines that your digital footprint is relevant for certain keywords and phrases. This includes LinkedIn and SlideShare.

One tool you can use to identify SEO keywords is Google’s Keyword Planner. To begin, log into your Google AdWords account, click on Tools and choose Keyword Planner from the drop-down menu.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include your keywords in the Title, Description and Tags sections.

Then choose the option to Search for New Keyword and Ad Group IdeasClick on the Get Ideas button to adjust the settings.

After identifying your target SEO keywords, put them to work on LinkedIn and SlideShare.

#1: Optimize Your LinkedIn Company Page

Here are some ways to optimize your LinkedIn company page for search engines:

At the top of the description field, list your most important keywords and phrases separated by a symbol, such as an asterisk (*)Limit text to roughly 100 characters with spaces and symbols.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? List important keywords and phrases at the beginning of the description field.

Next, draft an engaging company description and use your keywords and phrases throughout the descriptionAvoid keyword-stuffing and writing for search engines by keeping it natural. Have someone proofread the final content to make sure it reads well.

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Also take advantage of the Specialties section of your page. You can use up to 256 characters in this section, so be sure to include your top 10 to 15 SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare?Include your top 10 to 15 keywords in the Specialties section.

To create engagement, invite people to follow your company page once you start publishing status updates. Be sure to include your target SEO keywords in your updates.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? Include SEO keywords in your status updates.

#2: Optimize Your LinkedIn Showcase Pages

LinkedIn’s showcase pages are an extension of your company page and are designed to highlight particular brands or product lines. As with company pages, LinkedIn members can follow your showcase pages, and you can publish status updates to them.

Here’s how to make showcase pages work for you:

Include target SEO keywords in the showcase page name and the description. You can use up to 200 characters to make the description text compelling.

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Be sure to provide a link to the corresponding service or product page on your website. And invite people to follow your showcase page.

When posting relevant status updates, include target SEO keywords.

Why Optimize LinkedIn and SlideShare?
Why Optimize LinkedIn and SlideShare? On your showcase page, use target keywords in your description and updates, and include a link to your website.

A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may not keep them around forever. However, Google likes them, so I recommend you adopt them for now.

#3: Optimize Posts to LinkedIn Groups

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Currently, you can join up to 50 groups on LinkedIn. Finding the right groups can work in your favor because Google indexes and displays LinkedIn group discussions in their search engine results.

Here’s how to get the most SEO juice out of your group postings:

Always abide by group rules so posts don’t end up in the Pending Review section.

Include a target SEO keyword in the title and description fields of the group posting.

Use keywords in your Group updates.

Gain extra mileage by perpetuating the conversation. Respond if someone comments on your post. Google loves social media posts that get engagement.

Conclusion

http://smartclouds.co/  +1(619) 800-3614  SEOservices San Diego

As with all SEO activities, getting your LinkedIn assets to rank high organically in Google will take a bit of time, but it will be well worth your effort. Get started and have fun!

 

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graphic seo rank higher

Optimize Images for Search Engine Rankings

http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Optimize Images for Search Engine Rankings

 

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed.

You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example).

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.

Luckily, it’s easier than you think. Here’s Smart Clouds show how to do it.

Image Optimization Practice #1: Alt Text

A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.

When you see a picture of a baby laughing, you instantly recognize what’s going on in the picture.

The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with alt text.

The text that the search engine uses to understand images.

To include it, you simply add alt=”describe your image here” to your image tag. Here’s an example:

<img src=”baby- laughing.jpg” alt=”Baby laughing” />

Cute-baby-Laughing
Cute baby Laughing

It’s that simple. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #2: File Size

Page load times matter for SEO very important that you can increase it with reduce size of your image.

So, to ensure that you’re the images file size as small as possible (without sacrificing quality, of course).

The familiar program that everybody work with it, is Paint just press “Ctrl+W” and do it or With free tools like Picnik and Image Optimizer at your disposal, there’s no excuse Oh, and one more thing,

DO NOT let your browser resize a large image to look smaller.

When you have a large image, and input height and width tags on that image to make the image smaller, people load the large image first, and then the browser resizes it.

To solve it, always use an image editing program to make your image a desired size, and upload that. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #3: File Name

Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.

For example, if you want to see this in action, just do a sample search and view the images that rank. They almost always have the keyword you searched for in their file name.

See the image below… here with graphic SEO rank higher.

 

http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #4: Captions

As of right now, there’s no direct relation between image captions and search engine rankings (that I know of).

Image captions are important because they are one of the most well-read pieces of content on your entire site.

So, if you fail to use them, you’re losing out on one more chance to lower your bounce rate.

<figcaption>graphic SEO rank higher.</figcaption>

graphic seo rank higher
graphic seo rank higher

http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #5: Tag, comment, link to website

Optimize Images for Search Engine Rankings


This video show to you how can you attach  and to your for improve your image see and share it please.

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