SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

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There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google AdWords are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.


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So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each works, and the benefits of both. There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or AdWords.

The answer greatly varies and depends on the nature of your business. Before anything else, let’s first define SEO and AdWords before so you get a better idea which would work better for your specific marketing.


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What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.


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SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using Meta descriptions.AdWords makes use of paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. AdWords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.


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If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.


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There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

AdWords is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads or you’re targeting anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.


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AdWords also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let AdWords create a list for you.


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 +1(619) 800-3614  SEO services San Diego

A PPC ad solution like AdWords doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, AdWords can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

SEO vs. AdWords? Which Works Better for Your Business?
SEO vs. AdWords? Which Works Better for Your Business?

Why Won’t AdWords PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
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But can AdWords tools be used for SEO purposes?

AdWords comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-AdWords tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using AdWords.
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So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and AdWords can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes a while to get right. AdWords lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your message and targeting on the fly.
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 +1(619) 800-3614  SEO services San Diego

Which One is better for you?
Now that you know the benefits of each, which one is better for you? Well, if you want fast leads, than AdWords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques. Having both marketing efforts may prove to be useful as long as you set your KPIs and continue to measure the success of each marketing efforts.


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 +1(619) 800-3614  SEO services San Diego

Using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

https://adwords.google.com/home/resources/seo-vs-ppc.html

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SEO services San Diego

most important Site factors | Seo Service San Diego

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Site factors:

There are certain site wide factors that can affect your sites search visibility as well:

  1. Sitemap. A sitemap helps search engine to index all pages on your site. It is the simplest and most effective way to tell Google what pages your website includes. you can generate your sitemap online from https://www.xml-sitemaps.com/
  2. Domain trust. Trust matters. It’s hard not to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlink has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
  3. Server location. Some SEOs believe that a server’s location helps to boost rankings for that specific country or region. But Smart Clouds think that your content is very important than your SL.
  4. Mobile optimized site. Only a year ago, 46% of searchers used mobile exclusively to research. From 2015 google emphasize on responsive site even help you that know what is your website condition on mobile? “Mobile-Friendly Test”, having a mobile optimized site would affected rankings in some way.
  5. Google Webmasters Tools integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to better optimize your site such as Bing – Webmaster Tools.
SEO services San Diego
Site factors SEO

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Off Page factors:

Off-site optimization is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

  1. The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
  2. The number of linking pages. There might be a number of links from a particular domain to your site, their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain. Smart Clouds suggest to you check back link with small tools SEO.
  3. PageRank of linking page. Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Therefore, you should strive to build links from high PR pages.
  4. Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevance for search engines.
  5. Authority of linking domain. Similarly to a page PR, the authority of a domain may be a ranking factor too. For that reason, a link from low PR page on a high PR site will be worth more than from a lower PR one.
  6. Links from homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
  7. Number of do follow vs. no follow links. Google officially stated that they don’t count no follow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
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  9. Diversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
  10. Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  11. Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can be used as a web spam indicator, negatively impacting your rankings.
  12. Facebook. Create content, on your own website and on a Facebook page that appeals to Facebook users. Encourage people to ‘like’ your content and share it with their friends and family.
  13. Banner Advertising. Create image adverts to display on relevant 3rd party websites. Regularly change the websites advertised on to expose your brand to new audiences.
  14. Google plus. . Create content, on your own website and on a Google plus page that appeals to google plus users. Encourage people to ‘+1’ your content and share it with their friends and family and follow your page.
  15. Pay Per Click. Use Google Adwords and Facebook Advertising to gain instant new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.
  16. Content Marketing. Contact companies and bloggers with relevant (but non-competing) websites. Publish content on their websites which links back to your website. that most familiar blogs such as : Tumblr, WordPress, Livejournal, Weebly, blog
Off Page factors smart clouds
Off Page factors smart clouds

 http://smartclouds.co/ +1(619) 800-3614 SEO services San Diego

Domain factors:

Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

  1. Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.
  2. Domain history. You may not be the first person who registered the domain. And if your domain has been penalized in the past, its history might affect its current rankings.
  3. Country TLD extension. If you try to target a specific local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location.
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