Improve Your Local SEO

Improve Your Local SEO

10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

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Local search engine optimization is always going to produce results, and with more consumers armed with smartphones these days it has become extremely important that a local business has a strong local search presence. Smart Clouds have put together a 10 local SEO tips to help improve your website ranking in local search results.

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  1. Create Your Local Listing Pages

There is nothing tricky about this step. You will want to claim your local listings on Google+, Bing Place, Facebook, LinkedIn and other popular business listing directories. After completing your profile you will have to verify you are indeed the owner of the business listing, and each one has a different verification method. Some will just verify your email address and some will send you a pin code in the mail that you will then have to enter in order to complete the verification and some business can create own page on TripAdvisor.

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Aside from the “big 3” there are additional local listings that you should make sure to include, such as YP.com, Yelp, foursquare, and industry specific business directories. It is important that you fully complete each profile using accurate and consistent information across all of your local listings.

  1. Get Started Blogging

Creating a blog on your website and updating it on a regular basis is a great way to increase your local search visibility. Your blog will allow you to create content that targets local keywords and search terms related to your business.

Blogging provides a great SEO benefit, but it also gives your website visitors information to read every time they visit your website. The longer you can keep them on your site, the better chance you have of converting them into a lead or sale. Make sure to share your blog content on your social media profiles, further expanding your reach. Blogging can really boost your local search reach, so make sure to include it in your marketing effort.

  1. Make Sure Your Website is Optimized

Your on-page optimization is very important when it comes to being found in local search. Several businesses can rank on top if they just have solid on-page optimization, so it is very important that you take the time to properly optimize all of your on-page factors before you even begin to think about link building or citation building.

  1. Ensure That Your Website is Mobile & Tablet Friendly

If your website is not responsive then you are already at a major disadvantage in terms of local search. With so many local searches being performed on mobile and tablet devices it is crucial that your website offers a pleasant experience to those that are visiting it from one of these devices.

You can check your website with google Mobile Friendly Test if your website isn’t friendly ask from our team to improve your website.

When someone visits your website on a mobile device and they have a hard time navigating it what do you think they will do? They will simply leave and find a site that is optimized for their device.

The small investment required to transform your website into a responsive design is well worth it. Mobile traffic continues to increase and there is no sign of it slowing down.

 Improve Your Local SEO
Your Local SEO
  1. Encourage Your Customers to Leave Reviews

Having positive reviews online build trust and credibility, something that future customers actively look for. It is important that you gather local business reviews the right way, and not offer incentives or force reviews. Rather than bribing customers, simply present them with a list of review websites and let them know that you would love to hear their feedback.

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There is no need to over think this. You will find that most customers will be more than happy to provide their feedback if they are simply asked. You can create a page on your website that displays all of the review options or you can send out an email to your customers asking for feedback.

  1. Keep NAP Information Consistent

When you are creating business listings it is important that you are maintaining consistency when it comes to your NAP (business name, address, and phone number). It should appear on all directory listings exactly as it appears on your website.

  1. Pick Smart Social Media Platforms Based on Your Customers

Social media is a mandatory part of your local search marketing effort, but it is counterproductive to attempt to be active on every social media platform. You want to identify the outlets that your target audience is active on.

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For example, a craft store would want to be active on Pinterest, but a local accountant would not benefit by being active on that social media platform. Once you have identified the proper social media platforms to be active on you will need to create a publication schedule. You will want to share your blog posts on social media, but you will also want to engage with your audience a few times daily.

  1. Use Visual Content

Consumers respond much better to visual content, so use videos, infographics, and images as much as possible in your website content. This helps your visitors stay on your website longer, increasing the chance of them turning into a lead or sale.

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Compelling content that is packed with useful images or an infographic also helps your website attract inbound links from other websites that link to your content. High quality authority websites aren’t going to link to thin content that provides little to no value. Focus on improving the user experience and you will earn more links, helping your local SEO effort.

  1. User Experience is Key

Fancy graphics, animation, and outrageous features are not going to help your website perform well in local search. You need to focus on user experience first, making sure that everyone who lands on your website can easily navigate and locate your content and calls-to-action. Top rankings and all of the traffic in the world won’t do your business any good if your visitors leave right away out of frustration.

A clean design and simple navigation is key. The goal of every website is to create an action. This could be a physical location visit, a phone call, a contact or form request being filled out, or a purchase being made directly on the website. Make it as simple as possible for your visitors to complete your desired actions.

  1. Constantly Test & Optimize

The previous nine tips that we have just discussed need to be constantly addressed. To dominate your local market you need to always be one step ahead of the competition. There is always room for improvement, so don’t be afraid to test and make changes. You would be surprised at how the smallest change can often result in the biggest change.

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If you learn anything from this article share with your friend on your social network or put a comment under it.

 

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App store optimization

most important App store optimization | SEO services San Diego

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App store optimization

From Wikipedia

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhoneiPadAndroidBlackBerry or Windows Phone app) in an app store(such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app that this way is different from SEO but in some plan is the same as SEO.

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History

Apple’s iTunes App Store was launched July 10, 2008, along with the release of the iPhone 3G. It currently supports iOS, including iPhone and iPad. There is also a non-mobile app store for Macs. Google’s app store, Google Play, was launched September 23, 2008. It was originally named Android Market and supports the Android operating system. Since the launch of iTunes App Store and Google Play, there has been an explosion in both the number of app stores and the size of the stores (amount of apps and number of downloads). In 2010, Apple’s App Store grew to process USD$1.78 billion worth of apps. iTunes App Store had 435,000 apps as of July 11, 2011, while Google Play had 438,000 as of May 1, 2012.

As the number of apps in app stores has grown, the possibility of any one app being found has dropped. This has led app marketers to realize how important it is to be noticed within an app store. As marketers started working on ranking highly in top charts and search results, a new discipline was formed and some app marketers have reported success.

The first use of the term “app store optimization” to describe this new discipline appears to have been in a presentation by Johannes Borchardt on November 4, 2009. It began to take hold as a standardized term not long after, with outlets such as Search Engine Watch and TechCrunch using the term by February, 2012.

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As app publishers became more interested in and engaged with App Store Optimization, tools began to emerge to help them understand and optimize their success with app store optimization. For example, TechCrunch wrote about MobileDevHQ’s App Store Optimization keyword volume tool on February 29, 2012, and AppCod.es’ keyword tool on March 12, 2012.

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App store optimization
App store optimization

Goals

App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it’s not required to evaluate the optimization’s success. ASO marketers try to achieve goals such as:

  • Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
  • Rank higher compared to competitors
  • Rank higher for specific keywords
  • Rank higher in Google´s semantic search for applications
  • Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

Methods

Unlike SEO, app store optimization is still a young and evolving field. Some methods for optimizing an app’s visibility are known, but the exact ranking algorithms are not known. Some ASO marketers streamline their work by dividing ASO in two distinct processes: keyword optimization and asset optimization.

Keyword Optimization (KWO)

Keyword Optimization” (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target and drive qualified users from app stores to your app.

App store optimization tools provider MobileDevHQ and Mobile Action broke App Store Optimization into three distinct parts: finding the right keywords, ranking highly for those keywords, and converting visitors into users. Sensor Tower also has a three-step process, but they emphasize (in order of importance): keyword relevance, ranking difficulty, and then traffic.

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Asset Optimization (AO)

In order to improve the downloads of an app, the icon, preview video and screenshots of an app have to be optimized. Screenshots can be tricky part and require a lot of time but with the help of Davinci Apps service or Sketch tool this can be simplified. It is recommended to measure the effect of these changes by changing one element at a time and measuring the impact on downloads. Taking into account that none official app store (Apple, Google, Samsung, etc.) provides any data on user behaviour on the page (impressions, clicks) the only way to predict the effectiveness and conversion rate of a page is to a/b test all variations using pages that look similar to app store pages.

Asset Optimization through A/B testing is provided by SplitMetrics (self-service tool) and StoreMaven (self-service + agency). Both Apple app Store and Google Play are supported. It has been announced by Google to release A/B testing tool for Android developers at the Google I/O conference in May 2015.

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App store optimization
App store optimization

Best practices

Use of Keywords in App Title

Having relevant keywords in your title can certainly improve the search rankings of your app for such keywords. As per MobileDevHQ report, there were around 84% apps in the app-store which did not have keywords in their titles. On the other hand, only 16% apps used keywords in the app titles. While the app store search algorithm is always changing, some have suggested that keywords in the app title may have more impact on rankings than those entered in the Keywords field.

  • Tracking

Using keywords is not sufficient. One needs to constantly track the keywords to check where the app stands. There are various free app analytics tools available like Google’s Mobile App Analytics, Apptopia, MobileDevHQ, Distimo Analytics, Mopapp. Paid solutions include: Gummicube, Mobile Action, AppCodes, AppTweak, Sensor Tower, and Searchman.

  • Number of Downloads

The number of downloads has great impact on the performance of any app. App ratings/reviews, effective social media presence are must to promote any app and increase its downloads. Most of the users download any app after considering the reviews as well as popularity (which is reflected from number of downloads).

  • Rating/Reviews

Ratings/Reviews are also very important aspects which one should consider. As mentioned above users look for reviews of the app before downloading it. Make sure your app gets genuine reviews. In case you get some negative reviews, try to work on user’s issues and recommendations. Encourage your happy customers to put reviews for your app. Again, there are tools available to help you track and analyze reviews. Appbot allows you to track iOS, Google Play and Amazon reviews and post them to Slack, Trello, Zendesk, HipChat, or have them sent to you daily via email. Appbot also helps you to analyze the user sentiment in app reviews, so that you can identify issues and feature requests and improve your app constantly.

  • App Icon

The app icon is the first visual element that people see when they view an app store listing. An icon should immediately convey what an app is about, in the simplest manner possible. Complex icon designs can be difficult to distinguish on smaller devices and should be avoided.

  • Screenshots

Screenshots are also one of the first visual elements that people see when viewing an app listing. Each screenshot should convey a specific benefit of the app and supplemental text should be used, whenever possible, to clarify what each screenshot is about. All available screenshot slots should be used to maximize visibility. The first 2 screenshots are the most important as they are the ones seen when scrolling through search results.

  • Video

Both Google Play and iOS App Store permit the use of a short video to highlight the key features of the app.

  • Localization

Translating an app into different languages can greatly increase downloads and expose an app to a larger potential audience. In one study, localization increased the downloads of an iPhone app by 767%.

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White hat versus black hat

Many app marketers attempt to perform ASO in a way that most app stores would approve of and accept. This is called “white hat” ASO and publicly covered by presentations, conferences and case studies. Developers also use different platforms available to get their peers to rate their apps for them which provides great feedback. Some app marketers, however, engage in what many call “black hat” ASO and are practices which the app stores do not condone.

Black hat ASO includes falsifying downloads or ratings and reviews, perhaps by using bots or other techniques to make app stores (and their users) believe an app is more important and influential than it actually is. A Sensor Tower study discovered that a high average rating and reviews with similar characteristics, such as a similar number of sentences and similar character counts, where the primary indicators that a reviewer account was being used to game reviews.

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Apple has been proactively fighting against black hat ASO. In February, 2012, Apple released a statement as reported by The New York Times “warning app makers that using third-party services to gain top placement in App Store charts could get them banned from the store.”

Beginning in 2013, Apple has also improved the search algorithm as reported by AppTweak.com “Apple’s new algorithm pushes forward apps with high ratings. 4 stars and 3 stars apps are now more inclined to grow steadily in the top rankings despite being less popular than some trendy apps.”

 

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Submit-Your-Site-to-100-Search-Engine-Free

free website submission to 1000 search engines

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Google remains dominating the searching tools Market. Besides Bing and Yahoo are doing smart.SEO services San Diego say, However these 3 aren’t the sole Search Engines out there. There are over one hundred search engines that are utilized by many of us. A number of them are DuckDuckGoBlekkoDogpileNowRelevantWolframAlpha, Joongel etc.

 

Submit-Your-Site-to-100-Search-Engine-Free
Submit-Your-Site-to-100-Search-Engine-Free

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If you check your Google Analytics frequently, then you would possibly have noticed that these search engines drive some traffic for you. But you didn’t submit your website on those search engines. Really they realize it from Social Bookmarking website or internet site Submission website.
Only Bing and Google want you to submit sitemap. As so many people already using these search engines so we should not ignore. Most of them let you submit your site or blog. Most of SEO services San Diego use these websites to introduce customer website to other search engines:

01) DIGGZA :

Diggza.com is the source for free search engine submission. They provide webmasters and site with free manual and auto submission.

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02) FREE WEB SUBMISSION

It is same as Diggza. They provide provide free manual and auto submission to the highest-rated site.

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03) ADD URL FREE

Add URL Free .com is a free website submission service that automatically submits your URL to the most popular search engine directories!

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04) ADD ME

Addme provides a variety of powerful search engine submission services. Our submission services submit your URL to a wide variety of search engines.

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05) SUBMIT EXPRESS

This submission script will submit your website URL to 70+ top search engines for free, including Google.

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Submit-Your-Site-to-100-Search-Engine-Free

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06) Parsi Tools

This submission script will submit your website URL to 150+ top search engines for free, including Google.

 

Hope these sites help you to get indexed your site on more than 100 search engines. Do let us know if you find any of these sites that doesn’t work.

 

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