international targeting

What is international targeting?

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What is international targeting?

Google Academy

If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. To ensure that your content reaches the correct audience, you will use two general mechanisms:

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  • URL-level targeting
    You can use three implementation mechanisms for this:

    1. Page-level markup
      Use the <link rel=”alternate” hreflang=”x” href=”alternateURL“> tag in the <head> section of your pages to list alternate language versions for each page.  Each page should provide a hreflang tag that links to all other language variants of itself, as well as a tag that refers back to itself.  For more granular targeting, you can use the hreflang attribute to indicate language and country combinations (e.g. en-ie, en-ca, en-us). Read more about the hreflang tag in our Content guidelines section.
    2. Sitemaps
      You can use sitemaps to submit language and regional alternates for your pages.  Read more aboutusing a sitemap to indicate alternate language pages in our Content guidelines section.
    3. HTTP headers
      If you publish non-HTML files (like PDFs), you can use an HTTP header to indicate a different language version of a URL.

 

 

  • Site-wide targeting
    In addition making sure your site URLs map to alternate language variants, you will also likely use geographic-specific domains or configure your entire site structure to deliver content to a specific geographic and language preference.  To learn more, read the best practices as explained in Multi-regional and multilingual sites in our Content guidelines.

 

Once you have configured multi-language or multi-regional sites and pages, you can use two sections in the International targeting pages to keep your international presence healthy:

  1. The Language section—this helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.
  2. The Countrysection—you can use this tool to set a site-wide country target for your entire site, if necessary.

In continue with SEO services San Diego you learn how can set language in international targeting.

international targeting
international targeting

Language targeting

Monitor hreflang tags across your sites

 

The Language section of the International Targeting page provides a bird’s eye view on errors from hreflang links throughout your site. When you set up hreflang tags, Google finds them on your site and eventually crawls the corresponding URLs referred to by the tags, reporting errors on the originating pages and missing return links on the destination pages once they are crawled this is a normal tag that SEO services San Diego use for the customer. This helps you maintain a healthy international presence so that search results for your visitors display the language and country variant you want them to see. For example, if you manage three international sites and you want to monitor errors for the Spanish site, you’d choose the Spanish version from the site selector (e.g. www.example.es) to see all language variants for that site with return errors.

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This page displays two common errors in multi-regional sites:

  • Missing return tags from alternate language codes
    For every language code and alternate URL you indicate with anhreflang tag, Google ensures that the alternate page has a return tag that links back to the page on your site.
  • Unknown language codes
    Google shows when you use an incorrect or unknown language code in yourhreflang

The report graph

You can mouse over the lines in the graph to see the total hreflang tags Google found on the selected site (blue line) and the number of hreflang tags that suffer from errors (red line).

No return tags

This error is the most common error for international sites. For each language code you provide, the table lists a total count of alternate pages that have no return tag linking back to the selected site. The table aggregates missing return tag by implementation and locale:

  • Page-level— the total number of hreflang errors by language in the <head> section of your pages.
  • Sitemap— the total number of hreflang errors found in your sitemap.
  • HTTP headers— the total number of hreflang errors for alternate files provided in your HTTP header configuration.

You can click on an error to inspect details for that locale.  For page-level tags, the detail report shows a maximum of 1,000 URLs on your site, paired with the alternate-language page that’s missing a return tag to its mate.  For sitemap details, the report lists the sitemap that indicates the URL pairing and the alternate URL that has no return link.  For HTTP headers, the detail page indicates the configuration and alternate URL with no return link. As with page-level errors, the detail page shows a maximum of 1,000 URLs with missing return tags.

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Unknown language code

For unknown language (and optional country) codes that you have indicated in your site, the table displays the locale followed by unknown language code.  As with the no return tag error, you can drill down to see URL-level details and total counts of unknown language codes for that specific locale.

International Targeting

International targeting

Target your search results to a specific country

Google Search returns the most relevant and useful sites for a user. Because of this, search results can differ between a user in Ireland and a user in France.

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If your site has a generic top-level domain, such as .com or .org, you can help us determine which countries are most important to you. If your site has a country-coded top-level domain (such as .ie or .fr) it is already associated with a geographic region (in this example, Ireland or France). If you use a country-coded domain, you won’t be able to specify a geographic location. You can specify a target country in the International Targeting report.

 

OPEN THE INTERNATIONAL TARGETING REPORT

Set a country target

  1. On the International Targeting report, click the Country
  2. Check the Geographic target checkbox and choose your country target. If you want to ensure that your site is not associated with any country or region, select Unlisted in the drop-down list.

This setting is only for geographic data. If you’re targeting users in different locations—for example, if you have a site in French that you want users in France, Canada, and Mali to read—don’t use this tool to set France as a geographic target. A good example of where it would be useful is for a restaurant website: if the restaurant is in Canada, it’s probably not of interest to folks in France. But if your content is in French and is of interest to people in multiple countries/regions, it’s probably better not to restrict it.

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How do we determine location without Search Console?

If no information is entered in Search Console, Google relies largely on the site’s country domain (such as .ca, .de). If you use an international domain (.com, .org, .eu), we’ll rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google My Business. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Search Console to tell us which country your site should be associated with.

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More about domain determination

Generic top-level domains (gTLDs) are domains that aren’t associated with specific locations. If your site has a generic top-level domain such as .com, .org, or any of the domains listed below, and wants to target users in a particular geographic location, you should set a country target.

Google treats the following as gTLDs that can be geotargeted in Search Console:

  • Generic Top Level Domains (gTLDs): Unless a top level domain is registered as a country code top level domain(ccTLD) with ICANN, Google will treat any TLD that resolves through the IANA DNS root zone as a gTLD.
  • Generic regional top-level domains: Although these domains are associated with a geographical region, they are generally treated as generic top-level domains (much like .com or .org):
    • .eu
    • .asia
  • Generic Country Code Top Level Domains (ccTLDs): Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we’ve found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (this list may change over time).
    • .ad
    • .as
    • .bz
    • .cc
    • .cd
    • .co
    • .dj
    • .fm
    • .io
    • .la
    • .me
    • .ms
    • .nu
    • .sc
    • .sr
    • .su
    • .tv
    • .tk
    • .ws

 

 

 

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on-page-seo

most important on-page SEO

http://smartclouds.co/ +1(619) 800-3614 most important on-page SEO

Google uses regarding two hundred numerous factors to rank a website.

It doesn’t matter however correct this variety is. The sheer magnitude of it’s still discouraging. Particularly for somebody solely getting down to rank their website.But here Smart Clouds give you necessary info for most important on page SEO. Not all those factors area unit equally necessary. Some area unit so a requirement haves however others may not create abundant of a distinction in your market. Several you don’t even have abundant direct influence on.

If you only launched your website and take a look at to search out what aspects of SEO you must specialize in 1st, here’s a treat for you. A listing of the foremost necessary Google ranking factors a beginner ought to understand.

Agent effective most important on-page SEO:

The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility:


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  1. Keyword in title tag. The title Meta tag is one of the strongest relevancy signals for a search engine crewel. The tag itself is meant to give the accurate description of the pages content. A title tag is the main text that describes an online document. Title elements have long been considered one of the most important on-page SEO elements (the most important being overall content), and appear in three key places: browsers, search engine results pages, and external websites. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
    Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.

If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

 <head>
 <title>write Title here</title>
 </head>
  1. Keyword in description tag. The importance of the Meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including keyword in it makes it more relevant to a search engine and a searcher. The description should optimally be between 150-160 characters.
<head>
 <meta name="description" content="Here is a description of the applicable page">
 </head>
  1. Keyword in H1 tag. <h1> tag is yet another relevance factor, serving as a description of the pages content. It is still a good practice to include your keyword in a unique H1 tag on a page. By the way it’s better that you use H family tag in your page.


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  1. Using keywords in the pages copy. Up until not long ago, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. At least about Google that this is so. Using the keyword in the copy still sends a relevancy signal of what the content is about. Try to use your keywords within the first few sentences of a page, so Google’s robots won’t get tired while searching them and have to take a nap.

 

  1. Length of the content. These days’ searchers want to be educated and won’t satisfy with basic information. Google therefore looks for authoritative and informative content to rank first. And it’s a common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic.
  2. Duplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
  3. Canonical tag. Sometimes however having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing, it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.
<link rel="canonical" href="http://www.yourdomain.com/your-preferred-url/" />
most important on-page SEO
most important on page SEO
  1. Image Optimization. It’s not only text that can be optimized on a page but other media too. In last post explain Optimize Images for Search Engine ,Images for instance can send the search engine relevancy signals through their alt text, caption and description for instance.
  2. Content Updates. Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. It is wise however to include some strategy to update certain types of content once every 12 months or so. It’s better that your blog or website have anything to say every week.
  3. Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links however can greatly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation. Also you can track outbound links for Find out when users click a link to leave your site.


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  1. Internal links. Interlinking pages on your site can pass their strength between them.
  2. Keyword in URL. Including keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

 

At finally you can use Google tag manager for get more visitor on your website

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graphic seo rank higher

Optimize Images for Search Engine Rankings

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Optimize Images for Search Engine Rankings

 

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed.

You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example).

If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.

Luckily, it’s easier than you think. Here’s Smart Clouds show how to do it.

Image Optimization Practice #1: Alt Text

A picture might be worth 1,000 words, but only if it gets seen and only if it will benefit your business to rank for image search.

When you see a picture of a baby laughing, you instantly recognize what’s going on in the picture.

The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with alt text.

The text that the search engine uses to understand images.

To include it, you simply add alt=”describe your image here” to your image tag. Here’s an example:

<img src=”baby- laughing.jpg” alt=”Baby laughing” />

Cute-baby-Laughing
Cute baby Laughing

It’s that simple. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #2: File Size

Page load times matter for SEO very important that you can increase it with reduce size of your image.

So, to ensure that you’re the images file size as small as possible (without sacrificing quality, of course).

The familiar program that everybody work with it, is Paint just press “Ctrl+W” and do it or With free tools like Picnik and Image Optimizer at your disposal, there’s no excuse Oh, and one more thing,

DO NOT let your browser resize a large image to look smaller.

When you have a large image, and input height and width tags on that image to make the image smaller, people load the large image first, and then the browser resizes it.

To solve it, always use an image editing program to make your image a desired size, and upload that. http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

 

Image Optimization Practice #3: File Name

Before you upload your image, pick a descriptive filename—preferably a file name you want that image to rank for—because it will help with your search engine rankings.

For example, if you want to see this in action, just do a sample search and view the images that rank. They almost always have the keyword you searched for in their file name.

See the image below… here with graphic SEO rank higher.

 

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Image Optimization Practice #4: Captions

As of right now, there’s no direct relation between image captions and search engine rankings (that I know of).

Image captions are important because they are one of the most well-read pieces of content on your entire site.

So, if you fail to use them, you’re losing out on one more chance to lower your bounce rate.

<figcaption>graphic SEO rank higher.</figcaption>

graphic seo rank higher
graphic seo rank higher

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Image Optimization Practice #5: Tag, comment, link to website

Optimize Images for Search Engine Rankings


This video show to you how can you attach  and to your for improve your image see and share it please.

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