SEO vs. AdWords? Which Works Better for Your Business?
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There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings
Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)