keyword optimization process
Whereas it’s actually not 100% essential that you include the primary keyword that you want to rank a page for in that page’s title, if you leave it out then it makes ranking well for that keyword much more difficult. Without the keyword in the title, to rank for that keyword you’ll need other people to link to the page using that exact keyword. They may well do that, but it’s out of your control and so it isn’t a good position to be in.
Why Optimize LinkedIn and SlideShare?
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LinkedIn is currently the world’s largest professional networking site with 347 million members. The company has transformed itself with a high-quality publishing platform. And with their acquisition of SlideShare in 2012, Google has taken notice of the site and appears ready to reward them in search results.
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?
Most people focus a large proportion of their time on “keywords” and not much else.
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect search engine ranking.
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Optimize Images for Search Engine Rankings
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed.