SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

SEO vs. AdWords? Which Works Better for Your Business?

  http://smartclouds.co/ +1(619) 800-3614  SEO services San Diego

There are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization) rankings

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google AdWords are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google AdWords campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.


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 +1(619) 800-3614  SEO services San Diego

So which should your business use: SEO, or a PPC option like AdWords? Let’s explore how each works, and the benefits of both. There’s been an ongoing debate on which marketing channel is better for driving traffic and value for your business — SEO or AdWords.

The answer greatly varies and depends on the nature of your business. Before anything else, let’s first define SEO and AdWords before so you get a better idea which would work better for your specific marketing.


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 +1(619) 800-3614  SEO services San Diego

What’s the difference between SEO vs. PPC? Let’s start with SEO.

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.


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 +1(619) 800-3614  SEO services San Diego

SEO makes use of certain techniques that is meant to tweak the Google algorithm so that a person’s website will have a good ranking on the search engine. These techniques include using relevant keywords, linking content to authority websites or other related websites and using Meta descriptions.AdWords makes use of paid advertising wherein website owners will pay a search engine like Google to place their website at the top of the search results. AdWords makes use of a pay-per-click type of system wherein you will have to pay every time a person clicks on your ad.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

There’s no cost to appear in organic search results like Google’s, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What does “PPC” mean, and why might I need it?

AdWords is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads or you’re targeting anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.


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 +1(619) 800-3614  SEO services San Diego

AdWords also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let AdWords create a list for you.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

A PPC ad solution like AdWords doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, AdWords can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

SEO vs. AdWords? Which Works Better for Your Business?
SEO vs. AdWords? Which Works Better for Your Business?

Why Won’t AdWords PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.
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 +1(619) 800-3614  SEO services San Diego

But can AdWords tools be used for SEO purposes?

AdWords comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use AdWords tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-AdWords tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using AdWords.
http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and AdWords can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes a while to get right. AdWords lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your message and targeting on the fly.
http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

Which One is better for you?
Now that you know the benefits of each, which one is better for you? Well, if you want fast leads, than AdWords is the best for you. However, if you want your business to have steady growth, then you must invest effort in employing SEO techniques. Having both marketing efforts may prove to be useful as long as you set your KPIs and continue to measure the success of each marketing efforts.


http://smartclouds.co/
 +1(619) 800-3614  SEO services San Diego

Using SEO and AdWords together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

https://adwords.google.com/home/resources/seo-vs-ppc.html

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website usability

website usability


http://smartclouds.co/
 +1(619) 800-3614 
SEO services San Diego

 

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?

Most people focus a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect search engine ranking.

Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…


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 +1(619) 800-3614 
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Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.

Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of website usability that impact SEO, how to improve website usability to boost SEO ranking and what to do when there seems to be conflict between usability and SEO “best practice.”

What is website usability?

Website usability encompasses many elements of website design, most of which are also tied to conversion.


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 +1(619) 800-3614 
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Here are a few that can affect search engine ranking:

  • Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire, or contact the company for customer service?
  • Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
  • Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
  • Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
  • Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.

 

website usability
website usability

 

http://smartclouds.co/ +1(619) 800-3614 SEO services San Diego

 

Why is Website Usability Important?

The main reason that usability is so important is because there are so many similar websites that people will go to the next site if the first one they visit is not usable. You can have the most beautiful website in the world, but people will leave immediately if they are unable to figure out how to navigate your site quickly.

Usability testing is used to test all forms of interactions that humans have with devices (Image credit – Mediamatic)


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 +1(619) 800-3614 
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As stated in the article Why Web Site Usability is Important for a Company, on the web, companies entirely rely on their web presence in order to achieve their online goals. Similarly, a user of a company’s web site will formulate a judgement about that company that is strongly correlated with the way they perceive its web site. Furthermore, usable websites increase user satisfaction whereas web sites which violate usability conventions confuse users and result in a loss of revenue for the companies behind them. This is because improving usability is a great way to encourage users to visit your site instead of the sites that belong to your competitors and is often an approach that keeps customers coming back to your site again and again. Indeed, high-quality websites that are easy to use bring in customers and give a particular site a competitive edge over the competition.

What is Usability Testing?


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Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. Someone else observes and listens to the person who is performing the tasks while taking notes. Watching someone perform common tasks on a website is a great way to test whether the site is usable because you will immediately be able to see whether they are able to perform the tasks and any difficulties they have while doing so.

The result of usability testing using an eye tracking device indicates where the user has looked and the length of time he/she stared (Image credit – User Vision)


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 +1(619) 800-3614 
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There are 3 main categories of usability testing:

  • Explorative:Used early in product development to assess the effectiveness and usability of a preliminary design or prototype, as well as users’ thought processes and conceptual understanding.
  • Assessment:Used midway in product development or as an overall usability test for technology evaluation. Evaluates real-time trials of the technology to determine the satisfaction, effectiveness, and overall usability.
  • Comparative:Compares two or more instructional technology products or designs and distinguishes the strengths and weaknesses of each.

 

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